Dr. Josie Ahlquist

article thumbnail

Is Student Affairs Ready for Influencer Marketing?

Dr. Josie Ahlquist

Whether on TikTok, Instagram, or YouTube, Influencers are everywhere. So, how can higher education better approach marketing and communications strategies to positively influence current and future students? In this session, three models of student influencer programs will be shared, from low-budget ambassador programs to paid influencer content on platforms like Instagram and TikTok.

article thumbnail

NextGen Higher Ed: 15 Women Shaping the Future of Marketing and Communications

Dr. Josie Ahlquist

A new generation of women is poised to lead the charge in the ever-evolving landscape of higher education marketing and communications. This post spotlights 15 remarkable women who are the next wave of higher ed marketing and communications leaders. We sought out women in all pockets of marketing and communications at the director level and below.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Segmented, Scattered and Misunderstood

Dr. Josie Ahlquist

How would you describe the state of your division’s marketing and communications? Are strategies effective and consistently funded? Is staff centralized or dispersed? In a new bi-annual study, Dr. Josie Ahlquist sought to discover trends, challenges, and strengths in student affairs.

article thumbnail

Chapman University’s Transformative Social Media Strategy in Residence Life

Dr. Josie Ahlquist

How can social media strategy make an impact on campus life? Social media platforms provide a vibrant space to share valuable content and ignite discussions that empower and educate — from academic support to life skills in higher education.

article thumbnail

12 Days of Goodness from 2023

Dr. Josie Ahlquist

As we begin to wrap up 2023, I’m taking the next twelve days to celebrate and recognize inspiring individuals and impactful projects that made this year so special. Join me on a journey of gratitude with 12 Days of Goodness Every day, I’ll send out a big digital hug and recognize the people who made all the goodness possible in my work – and for the entire field of higher education.

article thumbnail

Supporting Students Who Run Campus Social

Dr. Josie Ahlquist

I loved my role as a college student leader. I fully embraced the campus engagement opportunities, and as a result, I received valuable coaching, mentorship, and guidance. The support came from various sources: advisors, supervisors, conferences, guest speakers, and my peers, all of whom invested in me. Since then, I’ve been paying it forward by offering others the same kind of support.

IT 248
article thumbnail

Hispanic and Latino Leaders Transforming Higher Education

Dr. Josie Ahlquist

Hispanic Heritage Month is a vibrant and culturally rich celebration from September 15th to October 15th each year. During this month-long tribute, we honor the many contributions, diverse cultures, and profound histories of the American Latino community (U.S. Census Bureau). The roots of Hispanic Heritage Month trace back to 1968, when it was first observed as “Hispanic Heritage Week.