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What is Demonstrated Interest in College Admission?

Great College Advice

More and more, college admissions is becoming a game. What is demonstrated interest in college admission? What is demonstrated interest in college admission? You are communicating that you would be an active, interested, and engaged member of your chosen community. Let’s talk about “yield rate.”

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How to Write an Email to College Admissions Counselors

Great College Advice

The college admissions process can be filled with uncertainty. One source of information that can help reduce the uncertainty — in some respects — are college admissions counselors. But do you know how to write an email to college admissions counselors? However, you also want to avoid being annoying.

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The 4 trends shaping the admissions process in 2024, per report

University Business

The college admissions process has endured some notable changes recently thanks to the rise of AI and the Supreme Court decision ruling on affirmative action. Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. But not all online programs are created equal.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?