Credo Higher Ed

OCTOBER 5, 2022

Wherever there’s smoke, there’s fire—and whenever an organization embarks on a strategic plan , there’s bound to be change. In many cases, organizational change is approached in a heavy-handed way, from the top down, and unsurprisingly end in stagnation and disappointment. To use another adage: You can bring horses to water, but you can’t make them drink.

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Campus Sonar

OCTOBER 5, 2022

In higher ed (like every other industry), brand management is one of a campus’s top priorities. With social media molding the public’s perception of your brand, it’s your job to stay on top of your reputation—creating content that contributes to the conversation and aligns with your strategic goals. How do you know you’re doing that? First you need to understand the conversation about your brand using three key metrics: share of voice, owned vs. earned conversation, and brand attribute conversat

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HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

How to Build a Digital PR Campaign for Faculty. When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. Or maybe they simply have higher levels of faculty engagement, thus making their overall public relations more effective than yours. .

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