Under the model, 2U will charge a flat fee for its standard services. Colleges that choose this pricing model would also receive shorter contract terms of about three to five years, Paucek said. 2U contracts typically span five to 10 years. “It will be very difficult for competitors to replicate,” Paucek told analysts. “We have the track record to sell it, the operating history to price it, and believe the response will be strong based on initial conversations.”
https://www.highereddive.com/news/2u-flat-fee-model-opm-online-degrees/693330/
