January, 2018

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Four Ways Residence Life Education Can Go Wrong

Dr. Paul Gordon Brown

There are a number of practices in residential life and education that have become commonplace, but that don't always advance our roles as educators and student affairs professionals. Over my many years in residence life, I've seen the following four ideas surface again and again. They are concepts that seem to be ingrained in our collective.

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How universities are using storytelling - Part 3

Terminalfour

We're going to take a look at stellar examples of storytelling in Higher Education land hope that they inspire you

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Countdown to Hope

Hope College Network

It’s a new year! And, a new chapter for you, as well. You’ll be starting college life in just a few months. These are exciting times — but let’s be honest, these can be stressful times, too. We want to take the worry out of your upcoming transition to Hope College and Holland, Michigan so we’ve created a “Countdown to Hope” — your checklist on next steps for financial aid, scholarships and enrollment.

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Brand storytelling inspiration for higher education - Part 2

Terminalfour

Storytelling is one of the most powerful ways to strengthen your brand and to make a connection with your audience.

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It's a dog's life: Georgetown University's mascot goes to Hollywood

Terminalfour

We felt it our duty to paws (ahem) and appreciate Georgetown University’s homage to some of TVs most iconic shows.

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Winter Wonderlands: The Snowiest campuses from around the globe

Terminalfour

For the digital marketers out there, a good snowy campus scene can send your social engagement through the roof.

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How storytelling can transform your digital strategy - Part 1

Terminalfour

Once upon a time marketers began to realize that the quality of the content on their websites mattered.

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