July, 2019

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New Marketing Techniques to Grow Enrollment with Deborah Maue | Changing Higher Ed 023

The Change Leader, Inc.

Facing declining enrollments due to changing demographics and societal factors, many higher education institutions are engaging in marketing practices that don’t make sense. Instead, institutions should consider embracing marketing strategies that are based on informal and formal market research. Developing these strategies should include reviewing current messages, crafting new messages, and reallocating resources from ineffective marketing efforts to promising pilot programs.

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Ed Tech Spotlight: Relecura

Higher Ed Connects: Ed Tech

Relecura is a technology exploration and invention analysis platform for researchers, academics, IP professionals and business leaders. Research directors can use Relecura’s AI/ML-based advanced analytics to accurately track technology trends, plan research programs and identify potential sponsors for research. With its world-class cognitive platform, Relecura enables researchers and students to support their study and research through machine-guided exploration and discovery of relevant informa

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RA Training for Residential Curriculum: Sequencing and Planning

Dr. Paul Gordon Brown

The following is part of a series of blog posts addressing a number of areas related to developing a training program for RAs and student staff members working within a residential curriculum model. Posts included in this series are: An Overview Tone Setting and Basics Involving RAs and Generating Buy-In Sequencing and Planning Resources and Examples Assessment Data and Exercises Throughout the Year After determining the goals and outcomes for a curriculum, the magic happens when you begin scaf

IT 52
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Using campus innovations to differentiate the student experience

Terminalfour

With universities launching robot deliveries and other innovations on campus this year we look at how to create a buzz about them using digital marketing

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People jobs for people, robot jobs for robots

HECG

By DAVID WRIGHT. Today we build companies that are designed to meet a specified and known need. Most of these companies will not succeed in the future. Today, we educate and develop people based on defined careers or professions – many of which will not exist in the future. How do we create companies and people that are most likely to thrive in an economy already being disrupted by Artificial Intelligence and new automation technologies?

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Creating Education Pathways for First Generation Students with Dr. Karen Haynes | Changing Higher Ed 024

The Change Leader, Inc.

Creating Education Pathways for First Generation Students on the Changing Higher Ed Podcast. Dr. Karen Haynes retired as president of Cal State San Marcos on June 30, 2019. She was the longest-seated president in the CSU system and the first woman to hold this role in history. Haynes began her presidency in 2004 when the institution had a student population of 7,000 and an alumni base of 13,000.

Alumni 52
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Ed Tech Spotlight: Virtue Analytics

Higher Ed Connects: Ed Tech

Virtue Analytics Enrollment Management platform allows educational institutions to leverage the power of machine learning and predictive modeling to make better decisions across the admissions process. Customized to the institution’s environment, Virtue provides student-specific recommendations, related to admissions, financial aid & retention, enabling better outcomes for the student and delivering increased revenue to the institution.

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Part 2 - 5 marketing tactics universities can learn from online program managers

Terminalfour

OPMs need to be at the forefront of digital marketing to recruit students to online degree programs. But what can institutions learn from their tactics?

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University Clearing - The 2019 round-up of trends, campaigns, and features

Terminalfour

This week we trawled the websites of almost every university in the UK to find the emerging trends, new features and best campaigns in clearing 2019

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How to Prevent Accreditation Issues Due to Governance Failures: A Case Study

The Change Leader, Inc.

How to Prevent Accreditation Issues Due to Governance Failures is a case study demonstrating governance failure's role in accreditation crisis.

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UK Universities, are you ready for clearing 2019?

Terminalfour

It's only 6 weeks until A level results day in the UK. How prepared is your institution for Clearing and what can we learn from last year.

IT 52
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Check out the shortlist for the Heist Higher Education marketing awards

Terminalfour

Tonight we’re celebrating innovations in education marketing and cheering on our wonderful clients who are shortlisted.

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Where do students go online to evaluate the university experience?

Terminalfour

Today's students are using a huge range of tools to help determine which university is the best fit for them.

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RA Training for Residential Curriculum: Throughout the Year

Dr. Paul Gordon Brown

The following is part of a series of blog posts addressing a number of areas related to developing a training program for RAs and student staff members working within a residential curriculum model. Posts included in this series are: An Overview Tone Setting and Basics Involving RAs and Generating Buy-In Sequencing and Planning Resources and Examples Assessment Data and Exercises Throughout the Year RA training does not just end with the opening of the residence halls in the Fall, but is an eff

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RA Training for Residential Curriculum: Assessment Data and Exercises

Dr. Paul Gordon Brown

The following is part of a series of blog posts addressing a number of areas related to developing a training program for RAs and student staff members working within a residential curriculum model. Posts included in this series are: An Overview Tone Setting and Basics Involving RAs and Generating Buy-In Sequencing and Planning Resources and Examples Assessment Data and Exercises Throughout the Year Assessment has an important role to play when designing your RA Training efforts, both in terms

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RA Training for Residential Curriculum: Resources and Examples

Dr. Paul Gordon Brown

The following is part of a series of blog posts addressing a number of areas related to developing a training program for RAs and student staff members working within a residential curriculum model. Posts included in this series are: An Overview Tone Setting and Basics Involving RAs and Generating Buy-In Sequencing and Planning Resources and Examples Assessment Data and Exercises Throughout the Year The following are some further topics, resources, and examples you may want to explore when re-e

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RA Training for Residential Curriculum: Involving RAs and Generating Buy-In

Dr. Paul Gordon Brown

The following is part of a series of blog posts addressing a number of areas related to developing a training program for RAs and student staff members working within a residential curriculum model. Posts included in this series are: An Overview Tone Setting and Basics Involving RAs and Generating Buy-In Sequencing and Planning Resources and Examples Assessment Data and Exercises Throughout the Year One of the more misunderstood shifts in the change from a program model to a residential curricu

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RA Training for Residential Curriculum: Tone Setting and Basics

Dr. Paul Gordon Brown

The following is part of a series of blog posts addressing a number of areas related to developing a training program for RAs and student staff members working within a residential curriculum model. Posts included in this series are: An Overview Tone Setting and Basics Involving RAs and Generating Buy-In Sequencing and Planning Resources and Examples Assessment Data and Exercises Throughout the Year Typically the residence life academic year begins with a lengthy period of training, before the

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RA Training for Residential Curriculum: An Overview

Dr. Paul Gordon Brown

The following is part of a series of blog posts addressing a number of areas related to developing a training program for RAs and student staff members working within a residential curriculum model. Posts included in this series are: An Overview Tone Setting and Basics Involving RAs and Generating Buy-In Sequencing and Planning Resources and Examples Assessment Data and Exercises Throughout the Year In order for a residential curriculum to be successful, the staff implementing a curriculum need

IT 40
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Unis ‘failing to deliver’ on AI skills

HECG

By DAVID MYTON. Major global institutions – including academia, industry and governments – are not doing enough to help citizens learn about and adjust to Artificial Intelligence, and neither are they providing sufficient opportunity for lifelong learning. Further, the education provided by traditional universities “is failing to deliver the mix of in-demand skills employers need to prepare for widespread AI adoption”.

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Academics flying into a storm of carbon emissions

HECG

By DAVID MYTON. Fasten your seat belts: the academic conference as we know it is encountering severe turbulence as it flies into a storm sparked by climate change – and it may not survive unscathed. It’s estimated that aviation accounts for 2% to 3% of global, man-made CO₂ emissions – and people flying to academic conferences are contributing a sizeable chunk of that figure.