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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

The industry is undergoing not just surface-level adjustments that require minor alterations to enrollment strategies, but rather a deeper evolution that reimagines the very fabric of educational delivery and consumption. But not all online programs are created equal. Here are four key strategies for increasing student enrollment in 2024: 1.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions. The Role of Chatbots for Universities and Colleges.

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College Sports: A Work in Progress

Diverse: Issues in Higher Education

We still have an industry in which the people making the hires are predominantly white males,” she says. We have been able to make structural recommendations about [staff] training that can happen, about complaint procedures and about opportunities to communicate better that the university or athletic department can implement,” Mullen says.

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President moves: Retiring leaders shine as they conclude 10+ years of service

University Business

There are currently around 190,000 Mainers with some college but no degree , a ripe pool of potential students that colleges have leveraged their marketing toward recently. Foy has leveraged industry partnerships and education philanthropies to ensure its schools excel.