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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

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The Problem With Mass Personalization in Higher Ed Marketing

HEMJ (Higher Ed Marketing Journal)

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

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Eight ways to boost student engagement with advisers

Confessions of a Community College Dean

We build relationships primarily with our students, but also it’s a framework that we use to build relationships with one another.” ” Cuevas sees both student engagement and advising-team morale as relatively low post-pandemic. “We do outreach almost weekly but not more than once a week.”

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Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

Many of today’s students have grown up with technology literally at their fingertips. As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. That’s well over a quarter of your prospective students.

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

Student recruitment is the process of attracting and enrolling students into educational programs. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

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Support for first-year students may be key this fall. Here are 4 ways to ensure you’re ready

University Business

The next student cohort experienced a unique set of challenges from a decade past. Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully.