Ascan of 13,000 social media comments discussing the value of going to college shows that 93 percent of them reflected negative or neutral views, a recent report finds. The study by Campus Sonar uses a research methodology known as social listening or social intelligence to expand the analysis of public views on the value of higher education. The findings largely reinforce a trend observed in other more traditional survey-based reports: that confidence in the value of a college degree is declining. But Liz Gross, founder and chief executive officer of Campus Sonar, said the study adds a new level of depth.
