2006, Financial Aid and Marketing and Communication Services

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2006

Financial Aid

Marketing and Communication Services

Are private colleges losing potential students due to a bad marketing tactic?

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services

Marketing and Communication Services Financial Aid Student Financial Aid Higher Education

Tough Times Ahead for Higher Education Enrollment: Changing Higher Ed Podcast with Host Drumm McNaughton and Guests Bob Massa and Bill Conley

The Change Leader, Inc.

NOVEMBER 14, 2023

This gap, exacerbated by widespread discounting practices, underscores the need for greater transparency in communicating the true costs and financial aid options to prospective students. This approach not only aids in student decision-making but also helps in building trust and credibility.

Higher Education

Higher Education Education Marketing and Communication Services Enrollment Management

Student Affairs Connection

Are private colleges losing potential students due to a bad marketing tactic?

Tough Times Ahead for Higher Education Enrollment: Changing Higher Ed Podcast with Host Drumm McNaughton and Guests Bob Massa and Bill Conley

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