Diverse: Issues in Higher Education

MARCH 15, 2024

In fact, this rate for English majors puts it below the unemployment rate for computer and information services majors, 2.8%, though still higher compared to a number of other majors – business, engineering, philosophy, physical science, and history. Lynn Pasquerella, who holds a Ph.D. in philosophy.

Marketing and Communication Services 362

Marketing and Communication Services Education Engineering Career Services 362

Great College Advice

JANUARY 15, 2024

You are communicating that you would be an active, interested, and engaged member of your chosen community. They get expressions of interest from consumers, but sometimes it’s hard to gauge how likely that consumer is to buy the goods or services on offer from that business. Let’s talk about “yield rate.”

Admissions 246

Admissions Marketing and Communication Services Media Consulting 246

University Business

JANUARY 15, 2025

Now more than ever, students are demanding meal options that are healthier for themselves and the environment,” said Kate Watts, director of food service innovation at the Humane Society. Strong collaboration with the marketing and communication departments to promote menu items, campuswide events and healthy dieting.

Marketing and Communication Services 98

Marketing and Communication Services Food Architecture Research 98

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Symplicity

JUNE 19, 2023

In today's job market, having the right technical skills is no longer enough to succeed. Employers are increasingly looking for candidates who possess a range of soft skills, such as communication, teamwork, and problem-solving. They’re interpersonal skills. Leadership skills.”

Career Services 98

Career Services Marketing and Communication Services 98

Diverse: Issues in Higher Education

AUGUST 22, 2024

It is not news that colleges and universities are expensive,” said Michael Koppenheffer, EAB vice president, Enroll360 marketing, analytics and AI strategy and a contributing consultant to the paper. “It The company does marketing on behalf of colleges and universities and engages with families around the country.

Marketing and Communication Services 182

Marketing and Communication Services Safety and Security Enrollment Management Financial Aid 182

Diverse: Issues in Higher Education

SEPTEMBER 13, 2023

At Barber-Scotia, I was transformed by the power of community and African American solidarity. I saw that my experiences growing up in Princeville had prepared me for a lifetime of service to others. As my boss, Scott Pulsipher, president of Western Governors, put it directly, “A credential with no market value is just a scam.

Higher Education 312

Higher Education Marketing and Communication Services Education Industry 312

Diverse: Issues in Higher Education

FEBRUARY 14, 2023

It then projects this inequality into labor markets, housing markets, and local school districts, guaranteeing the intergenerational transmission of race and class privilege.” MCC is introducing a new framework for leaders that will drive critical thinking, professional development, and community accountability.

Community College 299

Community College Marketing and Communication Services Faculty Professional Development 299

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 90

Marketing and Communication Services Alumni Higher Education Industry 90

College for Creative Study

DECEMBER 16, 2023

Interpublic Group announced the expansion of its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors.

Marketing and Communication Services 52

Marketing and Communication Services Industry Recruitment Healthcare 52

University Business

FEBRUARY 26, 2025

The higher education consulting service surveyed nearly 350 university leaders responsible for graduate and online enrollment to understand potential areas for growth. Institutions tended to split responsibility with an outside vendor mostly on recruitment marketing, marketing research and international recruitment.

Marketing and Communication Services 52

Marketing and Communication Services Digital Media Recruitment Enrollment Management 52

The Change Leader, Inc.

MARCH 18, 2025

March 18, 2025 · Episode 251 Enrollment Marketing Strategy: How to Attract Students and Align Programs 37 Min · By The Change Leader, Inc. Learn how higher ed leaders can improve enrollment marketing strategy, align programs with demand, and attract more students in a competitive landscape.

Marketing and Communication Services 52

Marketing and Communication Services Research Higher Education Budget and Finance Management 52

Parchment

NOVEMBER 25, 2024

Both the education and job market are evolving, and institutions are embracing Comprehensive Learner Records (CLRs) to keep pace with these changes. The Power of Comprehensive Learner Records CLRs now represent a transformative shift in how higher education institutions capture and communicate a student’s academic journey.

Marketing and Communication Services 52

Marketing and Communication Services Education Higher Education Consulting 52

Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. They demonstrate both the tone and the brevity of these communications. But do you know how to write an email to college admissions counselors?

Admissions 252

Admissions Marketing and Communication Services Financial Aid Consulting 252

HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

To learn more, check out the infographic below, created by the Higher Education Marketing Journal. Universities can use the following strategies to reach potential students: Use a mix of digital and traditional marketing. Strategies to stand out include the following: Promote your brand. Provide informative content.

Marketing and Communication Services 59

Marketing and Communication Services Financial Aid Admissions Higher Education 59

SRHE

DECEMBER 19, 2024

The fields emphasis on data-driven, globally relevant research – addressing topics like economic policy, market dynamics, and financial crises – positions it effectively within international discourse. He has extensively published on academic knowledge production in communication studies and beyond. and Germany.

Marketing and Communication Services 75

Marketing and Communication Services Research Higher Education Education 75

Campus Sonar

DECEMBER 17, 2024

The real-time market and audience insights give you the information you need to turn data into insights and action plans that impact strategic outcomes. Campus partner Matt Serrao, Associate Vice President for Marketing told us: Our partnership provides us with the data needed to make decisions that make a difference.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Enrollment Management Research 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 27, 2025

Shifting student demographics, emerging technologies, and market pressures require institutions to be proactive in building a stronger, more adaptable foundation for long-term success. Additionally, collaboration tools like Asana, Trello, Monday.com, Slack, and Microsoft Teams are critical for project management and internal communications.

Marketing and Communication Services 54

Marketing and Communication Services Higher Education Industry Management 54

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 99

Community College Marketing and Communication Services Admissions Utilities 99

HEMJ (Higher Ed Marketing Journal)

NOVEMBER 20, 2024

Develop and launch annual marketing campaigns. In my recent article on building online student services , we discussed the importance of assessing your organizational design and effectiveness to identify improvement opportunities and facilitate high-quality growth. Receive enrollment targets. Pursue prospective students.

Marketing and Communication Services 59

Marketing and Communication Services Management Higher Education Manufacturing 59

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 104

Marketing and Communication Services Admissions Higher Education Financial Aid 104

Campus Sonar

FEBRUARY 25, 2025

They wanted to improve brand awareness, build team capacity, and develop an enrollment marketing strategy informed by the needs of their students. In April 2023, they had the opportunity to leverage their first national mens ice hockey championship.

Marketing and Communication Services 52

Marketing and Communication Services Industry Admissions Media 52

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 105

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 105

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

University Business

DECEMBER 17, 2024

As support of these programs is crucial in a post-pandemic world in order to ensure their accessibility, enhancing study abroad offerings and effectively marketing those offerings can appeal to a distinct population of prospective students that aligns with the values of a small liberal arts education.

Study Abroad 52

Study Abroad Marketing and Communication Services Financial Aid Alumni 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 105

Marketing and Communication Services Management Higher Education Enrollment Management 105

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions. The Role of Chatbots for Universities and Colleges.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 105

Marketing and Communication Services Higher Education Alumni Media 105

HEMJ (Higher Ed Marketing Journal)

APRIL 15, 2023

With so many options available to today’s prospective students, how can higher education marketers overcome a “sea of sameness” to shine attention on their institution and online degree programs and boost enrollment? But higher ed marketers know that’s much easier said than done.

Marketing and Communication Services 52

Marketing and Communication Services Computers and Informational Technology Recruitment Financial Aid 52

Supporting Student Success

JANUARY 26, 2021

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

Marketing and Communication Services 130

Marketing and Communication Services Industry Nonprofit Organizations Recruitment 130

University Business

AUGUST 13, 2024

Headwinds in pursuing online degree programs However, tight budgets, half-formed institutional strategies and a turbulent online program manager market and third-party service market continue to impede chief online learning officers from advancing innovative programs. A big enough budget? Precarious partnerships?

Marketing and Communication Services 100

Marketing and Communication Services Research Management 100

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Recruitment Support Services Career Services 59

Teaching Matters Academic Support

OCTOBER 31, 2024

While some activities may overlap with those already offered by the school, it is essential to maintain frequent communication with faculty to ensure DB complements existing schemes. Additionally, she focuses on improving communication with current students to keep them well informed and actively engaged throughout their academic journey.

Marketing and Communication Services 72

Marketing and Communication Services Research Hospitality Student Engagement 72

AIFS Abroad

APRIL 24, 2024

Whether you’re majoring in a field related to Community Service or Service Learning, just need to fulfill a class requirement, or are simply passionate about giving back, why not take those types of classes as you study abroad? Stellenbosch, South Africa 1. ” Katie H.,

Study Abroad 52

Study Abroad Marketing and Communication Services Architecture Social Justice 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.

Educational Programs 52

Educational Programs Marketing and Communication Services Education Utilities 52

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 106

Marketing and Communication Services Financial Aid Community College Support Services 106