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Chatbots in Higher Education and the Future of Communication

HEMJ (Higher Ed Marketing Journal)

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions.

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A Student-Centric Approach to Higher Education Marketing in 2022

Blackboard Higher Education

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing.

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Macro Marketing Themes for Micro Education Programs

HEMJ (Higher Ed Marketing Journal)

With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively.

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4 Digital Marketing Channels to Harness for Student Recruitment in 2023

EAB

While platforms like Facebook and Twitter are less effective for engaging with Gen Z, they are a prime way to connect with parents and guardians , who are craving more communication from colleges. Insights Audience Generation Enroll360 Enrollment enrollment services YouVisit Virtual Tours

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3 Questions to Syracuse’s Chancellor Kent Syverud on Potential ED Changes to the Bundled Services Exemption

Confessions of a Community College Dean

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject.

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Takeaways for Higher Education Public Relations Professionals

HEMJ (Higher Ed Marketing Journal)

Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.

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How to Work with CBOs to Supercharge Your Recruiting Efforts

EAB

Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. How do you interact with these folks and who reaches out to whom and how and what's working and not working in that communication?

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To Weather the Storms of Higher Education, Remember Why You’re There

Supporting Student Success

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. By: Dr. Cali Morrison. The old adage goes, April showers bring May flowers.

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Study Abroad Hidden Gems in Fall 2023 

AIFS Abroad

Students earn 12-15 credits between coursework and service hours course. AIFS Abroad student in Salamanca, Spain #2: Medical and Health Program | Salamanca, Spain All courses are taught in English except for one course (Health Communication) which is available in English or Spanish.

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CMOs Pushing Boundaries and Seeing Results

Campus Sonar

Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing.

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Things have changed—has your Annual Giving strategy?

EAB

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Insights Advancement Advancement Marketing Fundraising

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Avoid this email strategy to improve your deliverability: Insight from our enrollment analytics team

EAB

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing.

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Have Gen Z search behaviors returned to “normal”?

EAB

Virtual Tour Promotion—What Our Data Showed Given this ongoing digital engagement, many of our partners wondered: how important is it to promote a virtual tour in outbound communications? Insights Enroll360 Enrollment enrollment services Enrollment Strategy

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What do enrollment leaders care most about in 2023? Review our poll results to find out.

EAB

In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Insights Enrollment enrollment services

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Planning to Meet Your School’s Student and Operational Needs

Higher Ed Connects: Student Success Blogs

Broaden advising, career services & professional development. Simpsonscarborough.com listed some of their priorities when doing marketing strategy for Generation Z: Make it relevant and personal. Their website describes marketing to Generation Z. by Iris Manning.

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Dean Hoke Appointed President and CEO of the American Association of University Administrators

Edu Alliance Journal

King will retire after nineteen years of service in that position. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning.

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Transforming Community Colleges for Equity

Diverse: Issues in Higher Education

It then projects this inequality into labor markets, housing markets, and local school districts, guaranteeing the intergenerational transmission of race and class privilege.”

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How two-way texting aids in student support and retention

Confessions of a Community College Dean

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear.

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Attracting International Graduate Students

Edu Alliance Journal

Programs need to develop communication strategies and targeted web pages – this is necessary regardless of how highly ranked a graduate program may be. Both the communication streams and the website need to be customized to reflect the unique interests of international students. Edu Alliance offers higher education institutions consulting services worldwide. May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students.

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How to Help Students Navigate a Difficult Job Search

Supporting Student Success

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market.

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Promises and Pitfalls of ChatGPT

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? These are questions higher education marketers and communicators are no doubt contemplating in the wake of ChatGPT , an AI tool that went viral after American firm OpenAI launched it in November.

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Supporting a Campus President on Social Media

Campus Sonar

As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Marketing leaders can help guide and mold the presidential approach to social media. With an all-star, communication is key.

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How to engage more community college prospects amid the “great opt-out”

EAB

When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint.

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EAB’s Navigate Platform Now Supports Student Recruitment and Retention

EAB

The new module enables colleges to create and execute a coordinated communications strategy for prospective students and delivers actionable insight to help campus leaders drive students’ enrollment journeys.

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15 Destinations to Intern Abroad this Fall 

AIFS Abroad

As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. Some of our most sought-after internships are in Fashion, International Business, Marketing, and International Politics.

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What recession? How Villanova turns student degrees into jobs

University Business

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market.

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5 New Solutions that Improve the Student Experience

Campus Groups

Communicate & Collaborate - increasing community engagement. ??‍? Centralize - providing a unified space for technology and services. To remain ahead of the curve, our team develops solutions together with partner campuses, and through market trend analysis.

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3 Initiatives That Nurture Student Success and Unlock Higher Enrollments

University Business

Institutions need to consider programs and services to help students manage feelings of anxiety, hopelessness, and stress and help them effectively communicate their needs so they don’t become a barrier as they pursue their education. . For example, consider how you can support better communication between students, faculty, and administration with communication tools.

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American Society Does Not Have an Information Policy

Confessions of a Community College Dean

Artificial Intelligence (AI) and chatbots are the opening that American society needs to close the information policy gaps in its law on privacy, security, behavioral advertising and even financial services. Some market corrections might be expected, for example, in the F.T.C.

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6 trends impacting community college enrollment in 2023

EAB

A shrinking talent market Community colleges have been especially hard hit by the Great Resignation, showing a 13% staff decline from 2020-2022, as a consequence of failed searches , difficulty filling part-time positions , and shortages in student services professionals.

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How your future students’ needs are changing in 5 big ways

University Business

The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities.

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Improving Learning Experiences via Data Enablement 

Collegis Education Data Management

Our data enablement practice provides an accessible set of services that connect an institution’s data and surface integrated insights and signals. We’ve seen great success in bringing together data that was previously disconnected to help enrollment teams communicate more effectively with prospective students, to enable marketing teams to represent the value of new programs, and to ensure academic advisors are alerted when a student is struggling.

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3 competencies that take a chief human resource officer from tactical to strategic

EAB

But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. IT for data analytics, marketing for storytelling). Blogs.

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With China's reopening, new challenges for recruiting

Confessions of a Community College Dean

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. On Jan.

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Video networking at Grinnell enhances student connections

Confessions of a Community College Dean

“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares.

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The Power of Together: Key Takeaways from NACUBO 2022 

Collegis Education Higher Ed Trends

The conference revealed transformation is needed in three main areas: staffing, communications and digital transformation. With wages increasing in the private sector, the higher education market has been unable to keep up and compete due to budget constraints.

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Boost Higher Ed Enrollment and Graduation Rates – The Power of Student Support and Belonging: Changing Higher Ed Podcast 148 with Host Dr. Drumm McNaughton and Guest Elliot Felix

The Change Leader, Inc.

In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs.

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What to Study Abroad in London, England: Featured Courses

AIFS Abroad

Explore concepts like the role of philanthropy in establishing museums, debates around repatriation of objects, public funding for the arts, different curating styles and the marketing of the arts. Fashion Marketing and Communication: Examine the role of marketing in fashion business success!

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In a Crisis, Mum Is Not the Word

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Silence may be tempting as an alternative to ripping off the Band-Aid and finding the words to communicate.

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An Overview of the Accreditation Process with the Supreme Education Council (SEC) Qatar

Creatrix Campus

Students: The SEC evaluates the institution's support services for students, including student advising, career services, and health services, to ensure they are adequate and accessible. Increased competitiveness in the job market.

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How to Design a Nurture Campaign for Prospective Students

EAB

A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. I recently sat down with Michael Koppenheffer , EAB’s VP of Enroll360 Marketing and Analytics, to learn more about how admissions offices should think about lead nurturing and how to do it well.

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As microcredentials boom, employers' hiring platforms fumble

Confessions of a Community College Dean

In a perfect world, technology would streamline the communication process. “We know that recruiters only look at résumés for an average of seven seconds,” said Rya Conrad-Bradshaw, vice president of corporate markets at Cengage Group.

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What qualities to look for when purchasing Higher Education CRM?

Creatrix Campus

They are powerful tools that can streamline customer support, communication, and management. A higher education CRM system also assists staff in improving internal and external communication. Improved client service. Streamlined communication.