HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 27, 2022

As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions. The Role of Chatbots for Universities and Colleges.

Higher Education 52

Higher Education Marketing and Communication Services Education Admissions 52

EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Great College Advice

JANUARY 15, 2024

You are communicating that you would be an active, interested, and engaged member of your chosen community. They get expressions of interest from consumers, but sometimes it’s hard to gauge how likely that consumer is to buy the goods or services on offer from that business. Let’s talk about “yield rate.”

Admissions 247

Admissions Marketing and Communication Services Media Consulting 247

Diverse: Issues in Higher Education

MARCH 15, 2024

In fact, this rate for English majors puts it below the unemployment rate for computer and information services majors, 2.8%, though still higher compared to a number of other majors – business, engineering, philosophy, physical science, and history. Lynn Pasquerella, who holds a Ph.D. in philosophy.

Marketing and Communication Services 362

Marketing and Communication Services Education Engineering Career Services 362

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 60

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 60

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Higher Education 52

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

University Business

MARCH 8, 2024

There are currently around 190,000 Mainers with some college but no degree , a ripe pool of potential students that colleges have leveraged their marketing toward recently. The post President moves: Retiring leaders shine as they conclude 10+ years of service appeared first on University Business.

Development and Fund Raising 52

Development and Fund Raising Marketing and Communication Services Fundraising DEI 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.

Educational Programs 52

Educational Programs Marketing and Communication Services Education Utilities 52

Diverse: Issues in Higher Education

APRIL 16, 2024

Dr. Akilah Carter-Francique, the dean of Education, Health and Human Services at Benedict College and former executive director of the Institute for the Study of Sport, Society and Social Change at San Jose State University, says student-athletes have a huge voice in challenging the status quo. I think the dynamic is changing.

Title IX 306

Title IX Marketing and Communication Services Social Justice DEI 306

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 100

Marketing and Communication Services Management Higher Education Enrollment Management 100

Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. They demonstrate both the tone and the brevity of these communications. But do you know how to write an email to college admissions counselors?

Admissions 254

Admissions Marketing and Communication Services Financial Aid Consulting 254

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

EAB

AUGUST 1, 2023

How University of Denver Strengthened its Strategy with an Improved Value Proposition University of Denver's partnership with EAB's Strategic Advisory Services About The University of Denver (DU) is a private research university in Denver, Colorado.

Marketing and Communication Services 52

Marketing and Communication Services IT Private Universities Research 52

Diverse: Issues in Higher Education

FEBRUARY 14, 2023

It then projects this inequality into labor markets, housing markets, and local school districts, guaranteeing the intergenerational transmission of race and class privilege.” MCC is introducing a new framework for leaders that will drive critical thinking, professional development, and community accountability.

Community College 299

Community College Marketing and Communication Services Faculty Professional Development 299

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 90

Marketing and Communication Services Support Services Admissions Financial Aid 90

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 102

Marketing and Communication Services Financial Aid Support Services Community College 102

HEMJ (Higher Ed Marketing Journal)

JULY 18, 2023

Download Your Guide A Successful Value Proposition Is One of Enrollment’s Biggest Challenges Defining your institution’s value proposition — and, just as importantly, the individual value proposition of each of your programs — is possibly one of the most difficult aspects of enrollment marketing and student recruitment.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Educational Programs Higher Education 52

University Business

NOVEMBER 29, 2023

” More from UB: Community colleges are banding resources together to secure their at-risk students’ education Player began thinking about joining community engagement services during pre-orientation as she sought her sense of community and belonging as a first-year student.

Marketing and Communication Services 105

Marketing and Communication Services Food Community College Management 105

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? I asked it to write a news release about a digital marketing program launching at New York University.

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

Diverse: Issues in Higher Education

AUGUST 17, 2023

National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. There is considerable interest from the Chicago area and emerging markets in California, Florida, and Texas. and Northern Virginia.

Marketing and Communication Services 246

Marketing and Communication Services Recruitment Dining Services Alumni 246

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning. His appointment is effective July 1st when the current President & CEO, Dan L.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

University Business

AUGUST 10, 2023

Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. Market and communicate at nauseam Student affairs offices may be way ahead of the curve on how to deal with today’s students.

Marketing and Communication Services 52

Marketing and Communication Services Food Community College Health Services 52

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

EAB

AUGUST 21, 2023

By offering comprehensive support systems, including childcare services, flexible schedules, financial aid programs, mentorship, and counseling, institutions can empower student-parents to succeed academically while effectively managing their parenting responsibilities. Get the paper Get more insights Are you meeting students’ basic needs?

Higher Education 97

Higher Education Marketing and Communication Services Education Financial Aid 97

EAB

DECEMBER 7, 2023

Over-communicate to students—and parents The FAFSA delay issue is in part a marketing problem, and we advise that colleges not just communicate but over-communicate about the Department of Education’s processing slowness.

Financial Aid 52

Financial Aid Marketing and Communication Services Admissions Federal Government 52

University Business

MARCH 6, 2024

Thankfully, admissions management service Acuity Insights has identified some key trends shaping the landscape this year and some of the best practices to implement. Researchers first suggest amplifying their marketing efforts and communicating them in a way that sets them apart from the pack.

Admissions 122

Admissions Marketing and Communication Services Higher Education Research 122

College for Creative Study

JUNE 20, 2023

Steve Davis serves as Comerica’s Michigan Market President, overseeing Comerica’s business and community engagement throughout Michigan, in addition to his role of providing leadership for Middle Market and Business Banking teams. The station has the top-rated and most-watched newscasts in the market, is the No.

Marketing and Communication Services 52

Marketing and Communication Services Banking Insurance Media 52

University Business

SEPTEMBER 26, 2023

While email and institutions’ college websites still dominate as students’ preferred mode of communication and point of contact , it can be difficult for colleges that aren’t already on students’ radars to make an impact by using these tools.

Media 105

Media Recruitment IT Marketing and Communication Services 105

Supporting Student Success

JANUARY 26, 2021

Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market. By: Hana Rehman. Volunteer or Intern Virtually.

Marketing and Communication Services 130

Marketing and Communication Services Industry Nonprofit Organizations Recruitment 130

Confessions of a Community College Dean

APRIL 2, 2023

Our vast learner base of over 100 million learners (including 70 percent of new learners who came to the platform organically in 2022) enables us to match students with degrees that are better aligned with their career goals and aspirations, reducing the need to overspend on marketing. Q: Is there a middle ground?

Marketing and Communication Services 58

Marketing and Communication Services Computers and Informational Technology Financial Aid Admissions 58

EAB

APRIL 24, 2023

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

EAB

SEPTEMBER 18, 2023

You can personalize your communications in many ways. Lean in on the success and value your institution brings to each individual student and the greater community. Communicate the impact of donations in a way that resonates emotionally and tangibly. Tips for crafting and communicating your value 3. Be omnipresent.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Alumni Media 52