Marketing and Communication Services Related Topics 
HEMJ (Higher Ed Marketing Journal)
SEPTEMBER 27, 2022
As a result, they’re adept at communicating through a personal device any time of day. Enter one of the latest trends in communication technology: the chatbot. Companies use chatbots as a messaging service to provide immediate responses to commonly asked questions.
Blackboard Higher Education
FEBRUARY 1, 2022
This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing.
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HEMJ (Higher Ed Marketing Journal)
SEPTEMBER 8, 2022
With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively.
EAB
MARCH 6, 2023
While platforms like Facebook and Twitter are less effective for engaging with Gen Z, they are a prime way to connect with parents and guardians , who are craving more communication from colleges. Insights Audience Generation Enroll360 Enrollment enrollment services YouVisit Virtual Tours
Confessions of a Community College Dean
MARCH 19, 2023
Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject.
HEMJ (Higher Ed Marketing Journal)
OCTOBER 5, 2022
Digital PR can also help schools meet key performance indicators (KPIs) and bring in a high return on investment (ROI) of marketing, which we’ll be discussing in the next section. How Does Digital PR Contribute to Marketing ROI? How to Build a Digital PR Campaign for Faculty.
EAB
FEBRUARY 21, 2023
Jordan also shares tips for admissions teams who want to communicate and work more effectively with CBOs to boost enrollment. How do you interact with these folks and who reaches out to whom and how and what's working and not working in that communication?
Supporting Student Success
MAY 6, 2021
In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. By: Dr. Cali Morrison. The old adage goes, April showers bring May flowers.
AIFS Abroad
FEBRUARY 8, 2023
Students earn 12-15 credits between coursework and service hours course. AIFS Abroad student in Salamanca, Spain #2: Medical and Health Program | Salamanca, Spain All courses are taught in English except for one course (Health Communication) which is available in English or Spanish.
Campus Sonar
JULY 27, 2022
Higher ed marketing isn’t synonymous with pushing boundaries, but some CMOs are trying to change that. We sat down with Jenny Petty , University of Montana, and Gabriel Welsch , Duquesne University, to pick their brains on the importance of boundary pushing in higher ed marketing.
EAB
JANUARY 30, 2023
By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. Insights Advancement Advancement Marketing Fundraising
EAB
NOVEMBER 30, 2022
As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing.
EAB
FEBRUARY 3, 2023
Virtual Tour Promotion—What Our Data Showed Given this ongoing digital engagement, many of our partners wondered: how important is it to promote a virtual tour in outbound communications? Insights Enroll360 Enrollment enrollment services Enrollment Strategy
EAB
JANUARY 30, 2023
In addition to helping set an editorial agenda for our research publications (see here , and here , and here for past examples), this work gives us a unique read on what’s happening in higher education markets around the country. Insights Enrollment enrollment services
Higher Ed Connects: Student Success Blogs
JANUARY 15, 2020
Broaden advising, career services & professional development. Simpsonscarborough.com listed some of their priorities when doing marketing strategy for Generation Z: Make it relevant and personal. Their website describes marketing to Generation Z. by Iris Manning.
Edu Alliance Journal
MARCH 21, 2023
King will retire after nineteen years of service in that position. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning.
Diverse: Issues in Higher Education
FEBRUARY 14, 2023
It then projects this inequality into labor markets, housing markets, and local school districts, guaranteeing the intergenerational transmission of race and class privilege.”
Confessions of a Community College Dean
MARCH 16, 2023
Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear.
Edu Alliance Journal
MAY 31, 2022
Programs need to develop communication strategies and targeted web pages – this is necessary regardless of how highly ranked a graduate program may be. Both the communication streams and the website need to be customized to reflect the unique interests of international students. Edu Alliance offers higher education institutions consulting services worldwide. May 31, 2022, by Don Hossler – Setting a Context for Recruiting International Graduate Students.
Supporting Student Success
JANUARY 26, 2021
Upon graduation, today’s students are facing a unique problem: the job market is full of positions designated as “entry-level,” but many of those positions actually require several years’ worth of experience. To add to the problem, the pandemic has undoubtedly shaken up the job market.
Confessions of a Community College Dean
FEBRUARY 1, 2023
Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? These are questions higher education marketers and communicators are no doubt contemplating in the wake of ChatGPT , an AI tool that went viral after American firm OpenAI launched it in November.
Campus Sonar
JULY 13, 2022
As presidential digital leadership evolves, marketing leaders and their teams are more likely to support an executive social media presence. Marketing leaders can help guide and mold the presidential approach to social media. With an all-star, communication is key.
EAB
NOVEMBER 3, 2022
When I worked in enrollment management, inquiries were one of the most difficult categories of students to capture and communicate with. Increasingly, community colleges are prioritizing high school relationships, investing in marketing strategies, and growing their digital footprint.
EAB
MARCH 10, 2023
The new module enables colleges to create and execute a coordinated communications strategy for prospective students and delivers actionable insight to help campus leaders drive students’ enrollment journeys.
AIFS Abroad
DECEMBER 2, 2022
As a global hub for finance, fashion, technology, marketing, and media, the city offers incredible internship opportunities for students and recent graduates. Some of our most sought-after internships are in Fashion, International Business, Marketing, and International Politics.
University Business
MARCH 20, 2023
With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market.
Campus Groups
NOVEMBER 29, 2022
Communicate & Collaborate - increasing community engagement. ??? Centralize - providing a unified space for technology and services. To remain ahead of the curve, our team develops solutions together with partner campuses, and through market trend analysis.
University Business
JANUARY 17, 2023
Institutions need to consider programs and services to help students manage feelings of anxiety, hopelessness, and stress and help them effectively communicate their needs so they don’t become a barrier as they pursue their education. . For example, consider how you can support better communication between students, faculty, and administration with communication tools.
Confessions of a Community College Dean
MARCH 15, 2023
Artificial Intelligence (AI) and chatbots are the opening that American society needs to close the information policy gaps in its law on privacy, security, behavioral advertising and even financial services. Some market corrections might be expected, for example, in the F.T.C.
EAB
JANUARY 26, 2023
A shrinking talent market Community colleges have been especially hard hit by the Great Resignation, showing a 13% staff decline from 2020-2022, as a consequence of failed searches , difficulty filling part-time positions , and shortages in student services professionals.
University Business
OCTOBER 25, 2022
The bottom five are philosophy and religious studies, anthropology, communications studies, physics, and political science). Colleges with vibrant urban surroundings or suburban conveniences should market those advantages while rural institutions can promote their strong local communities.
Collegis Education Data Management
DECEMBER 14, 2022
Our data enablement practice provides an accessible set of services that connect an institution’s data and surface integrated insights and signals. We’ve seen great success in bringing together data that was previously disconnected to help enrollment teams communicate more effectively with prospective students, to enable marketing teams to represent the value of new programs, and to ensure academic advisors are alerted when a student is struggling.
EAB
DECEMBER 8, 2022
But these changes are not enough—CHROs need a different set of competencies than in the past to meet the challenges of increased competition with out-of-sector employers and emerging labor market threats. IT for data analytics, marketing for storytelling). Blogs.
Confessions of a Community College Dean
FEBRUARY 6, 2023
Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. On Jan.
Confessions of a Community College Dean
MARCH 1, 2023
“For many undergraduates, particularly those who have been historically underrepresented in higher education, building one’s network can be a formidable challenge,” Mark Peltz, dean of careers, life and service at Grinnell College, shares.
Collegis Education Higher Ed Trends
JULY 26, 2022
The conference revealed transformation is needed in three main areas: staffing, communications and digital transformation. With wages increasing in the private sector, the higher education market has been unable to keep up and compete due to budget constraints.
The Change Leader, Inc.
MARCH 28, 2023
In stark contrast to prevailing trends in higher education, colleges and universities have or are boosting their enrollment, retention, and graduation rates by improving their students’ sense of belonging, student support services, student-faculty relationships, and career readiness programs.
AIFS Abroad
SEPTEMBER 30, 2021
Explore concepts like the role of philanthropy in establishing museums, debates around repatriation of objects, public funding for the arts, different curating styles and the marketing of the arts. Fashion Marketing and Communication: Examine the role of marketing in fashion business success!
Confessions of a Community College Dean
FEBRUARY 15, 2023
Blog: Call to Action: Marketing and Communications in Higher Education You are the president of an institution dealing with a crisis. As a strategic consultant advising higher education clients on crisis communication, I counsel them to lead from values—to base their decisions on true authenticity. Silence may be tempting as an alternative to ripping off the Band-Aid and finding the words to communicate.
Creatrix Campus
FEBRUARY 16, 2023
Students: The SEC evaluates the institution's support services for students, including student advising, career services, and health services, to ensure they are adequate and accessible. Increased competitiveness in the job market.
EAB
NOVEMBER 2, 2022
A Q&A with Michael Koppenheffer, Vice President of Enroll360, Marketing & Analytics. I recently sat down with Michael Koppenheffer , EAB’s VP of Enroll360 Marketing and Analytics, to learn more about how admissions offices should think about lead nurturing and how to do it well.
Confessions of a Community College Dean
MARCH 28, 2023
In a perfect world, technology would streamline the communication process. “We know that recruiters only look at résumés for an average of seven seconds,” said Rya Conrad-Bradshaw, vice president of corporate markets at Cengage Group.
Creatrix Campus
JULY 18, 2022
They are powerful tools that can streamline customer support, communication, and management. A higher education CRM system also assists staff in improving internal and external communication. Improved client service. Streamlined communication.
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