EAB

NOVEMBER 20, 2023

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Ready to find out more?

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Alumni Admissions 52

Great College Advice

JANUARY 15, 2024

You are communicating that you would be an active, interested, and engaged member of your chosen community. They get expressions of interest from consumers, but sometimes it’s hard to gauge how likely that consumer is to buy the goods or services on offer from that business. Let’s talk about “yield rate.”

Admissions 264

Admissions Marketing and Communication Services Media Consulting 264

Diverse: Issues in Higher Education

MAY 30, 2024

More than one quarter of all middle-skills credentials and associate degrees offered nationwide are misaligned with the needs of their local labor markets, according to the latest report from the Georgetown University Center on Education and the Workforce (CEW), " The Great Misalignment."

Marketing and Communication Services 294

Marketing and Communication Services Education Community College Higher Education 294

University Business

MAY 15, 2023

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Student Financial Aid Higher Education 52

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 79

Community College Marketing and Communication Services Admissions Utilities 79

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 8, 2022

With this spike in interest, the alternative education market is growing rapidly. For example, the coding bootcamp market is projected to grow 19.31% in 2022 and reach $1.2 billion in market share by 2028. How to Market Micro Programs Effectively. Include the Marketing Team Early.

Educational Programs 52

Educational Programs Marketing and Communication Services Education Utilities 52

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Marketing and Communication Services 94

Marketing and Communication Services Technology/Audio/Visual Higher Education Career Services 94

HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. Additionally, the importance of career services and robust support systems in online learning environments cannot be overstated.

Marketing and Communication Services 90

Marketing and Communication Services Admissions Higher Education Financial Aid 90

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 246

Marketing and Communication Services Media Recruitment Alumni 246

Diverse: Issues in Higher Education

MARCH 15, 2024

In fact, this rate for English majors puts it below the unemployment rate for computer and information services majors, 2.8%, though still higher compared to a number of other majors – business, engineering, philosophy, physical science, and history. Lynn Pasquerella, who holds a Ph.D. in philosophy.

Marketing and Communication Services 362

Marketing and Communication Services Education Engineering Career Services 362

Diverse: Issues in Higher Education

AUGUST 28, 2023

The report is based on EAB’s 2023 Student Communications Preferences survey, which was taken by over 1,000 students who indicated that they were considering an HBCU. That’s something that our students communicate,” he said. A crucial place to communicate that sense of belonging is on social media.

Marketing and Communication Services 236

Marketing and Communication Services Media Recruitment Alumni 236

University Business

AUGUST 13, 2024

Headwinds in pursuing online degree programs However, tight budgets, half-formed institutional strategies and a turbulent online program manager market and third-party service market continue to impede chief online learning officers from advancing innovative programs. A big enough budget? Precarious partnerships?

Marketing and Communication Services 100

Marketing and Communication Services Research Management 100

Blackboard Higher Education

FEBRUARY 1, 2022

This has huge implications not just for the way you structure your online and nontraditional programs, but also how you can effectively reach these students and market to them. How to win: prioritize career outcomes for higher education marketing. 1) Speak to their career aspirations. But slick and impersonal advertising won’t do.

Higher Education 52

Higher Education Marketing and Communication Services Education Recruitment 52

University Business

MARCH 8, 2024

There are currently around 190,000 Mainers with some college but no degree , a ripe pool of potential students that colleges have leveraged their marketing toward recently. The post President moves: Retiring leaders shine as they conclude 10+ years of service appeared first on University Business.

Development and Fund Raising 52

Development and Fund Raising Marketing and Communication Services Fundraising DEI 52

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2024

This data is invaluable for refining marketing strategies and improving engagement tactics to ensure they meet the expectations and needs of prospective students. This involves providing more detailed information about what the institution offers, such as programs, support services for online students, and financial aid options.

Admissions 52

Admissions Marketing and Communication Services Financial Aid Media 52

HEMJ (Higher Ed Marketing Journal)

JULY 2, 2024

As universities began to allow prospective learners, particularly adults seeking flexibility, to earn a degree without ever setting foot on campus, they also started to rethink their brand messaging to attract the modern student, all while jockeying for elbow room in the increasingly crowded online market. Approachable or rigorous?

Marketing and Communication Services 95

Marketing and Communication Services Higher Education Alumni Media 95

HEMJ (Higher Ed Marketing Journal)

SEPTEMBER 18, 2023

Anyone who’s partnered with a marketing agency, hired a freelancer, or contracted for vendor services knows that. Later, I founded my first company to support colleges and universities that wanted to manage their students’ journeys independently, but lacked sufficient marketing knowledge and resources.

Marketing and Communication Services 97

Marketing and Communication Services Management Higher Education Enrollment Management 97

Great College Advice

SEPTEMBER 28, 2023

If you want to communicate with admissions, it’s best to think carefully about how you will communicate with the humans that populate those offices of admission. They demonstrate both the tone and the brevity of these communications. But do you know how to write an email to college admissions counselors?

Admissions 290

Admissions Marketing and Communication Services Financial Aid Consulting 290

Confessions of a Community College Dean

MARCH 19, 2023

Blog: Learning Innovation With all the conversation about the Department of Education (ED) review of the bundled services exemption , I thought it would be instructive to hear from a university leader on the subject. Kent Syverud , Chancellor and President of Syracuse University, graciously agreed to answer my questions.

Marketing and Communication Services 52

Marketing and Communication Services Financial Aid Industry Higher Education 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 20, 2024

Your well-crafted marketing strategy worked, and a prospective student has arrived at your institution’s website — the first step on their enrollment journey. They expect quality results (namely some guarantee of post-graduation success), flexibility, and service for their tuition dollars. But now what?

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Finance 52

University Business

SEPTEMBER 18, 2024

.” Here’s another: WSU Tech is leveraging the “untapped market” of short-term certificates and other micro-credential opportunities through deeply intentional employer collaborations. It has integrated each of its academic offerings with non-credit certificate opportunities to meet industry partners’ demands.

Community College 115

Community College Marketing and Communication Services Manufacturing Industry 115

EAB

AUGUST 1, 2023

How University of Denver Strengthened its Strategy with an Improved Value Proposition University of Denver's partnership with EAB's Strategic Advisory Services About The University of Denver (DU) is a private research university in Denver, Colorado.

Marketing and Communication Services 52

Marketing and Communication Services IT Private Universities Research 52

Campus Sonar

JUNE 27, 2024

In this age of online communication, they’re often formed in peer-to-peer online spaces or through the media. While brand and reputation is a marketing objective, building trust is not solely a marketing initiative. Transparency: Continual sharing of information that impacts people.

Marketing and Communication Services 52

Marketing and Communication Services Alumni Media Support Services 52

Diverse: Issues in Higher Education

APRIL 16, 2024

Dr. Akilah Carter-Francique, the dean of Education, Health and Human Services at Benedict College and former executive director of the Institute for the Study of Sport, Society and Social Change at San Jose State University, says student-athletes have a huge voice in challenging the status quo. I think the dynamic is changing.

Title IX 281

Title IX Marketing and Communication Services Social Justice DEI 281

Diverse: Issues in Higher Education

FEBRUARY 14, 2023

It then projects this inequality into labor markets, housing markets, and local school districts, guaranteeing the intergenerational transmission of race and class privilege.” MCC is introducing a new framework for leaders that will drive critical thinking, professional development, and community accountability.

Community College 286

Community College Marketing and Communication Services Faculty Professional Development 286

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Media Marketing and Communication Services Architecture 52

Higher Education Inquirer

SEPTEMBER 26, 2024

Aggressive Marketing and Recruitment: Robocolleges often employ aggressive marketing tactics to attract students, including misleading advertisements and high-pressure sales techniques. Business: Graduates from robocolleges may lack the practical skills and business acumen needed to succeed in the competitive job market.

Marketing and Communication Services 59

Marketing and Communication Services Safety and Security Higher Education Medical 59

Confessions of a Community College Dean

MARCH 16, 2023

Image: Last spring, when the institutional effectiveness team at Moorpark College conducted student surveys and focus groups as well as data analysis to evaluate the efficacy of student communication, an issue with volume became clear. Discussions involved department needs, communication objectives and staffing capabilities.

Marketing and Communication Services 104

Marketing and Communication Services Financial Aid Support Services Community College 104

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 86

Marketing and Communication Services Support Services Admissions Financial Aid 86

HEMJ (Higher Ed Marketing Journal)

JULY 18, 2023

Download Your Guide A Successful Value Proposition Is One of Enrollment’s Biggest Challenges Defining your institution’s value proposition — and, just as importantly, the individual value proposition of each of your programs — is possibly one of the most difficult aspects of enrollment marketing and student recruitment.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Educational Programs Higher Education 52

Edu Alliance Journal

MARCH 21, 2023

King will retire after nineteen years of service in that position. Mr. Hoke has extensive experience in the fields of higher education, marketing, communications and e-Learning. His appointment is effective July 1st when the current President & CEO, Dan L.

Administration 105

Administration Marketing and Communication Services Higher Education Administration Professional Development 105

University Business

AUGUST 10, 2023

Institutions can ensure their success and development with intentional support in the areas they may be vulnerable in and by communicating these services fully. Market and communicate at nauseam Student affairs offices may be way ahead of the curve on how to deal with today’s students.

Marketing and Communication Services 52

Marketing and Communication Services Food Community College Health Services 52

University Business

NOVEMBER 29, 2023

” More from UB: Community colleges are banding resources together to secure their at-risk students’ education Player began thinking about joining community engagement services during pre-orientation as she sought her sense of community and belonging as a first-year student.

Marketing and Communication Services 105

Marketing and Communication Services Food Community College Management 105

PUC

JUNE 25, 2024

The mission is to reach out to communities in the Pacific Union Conference and minister to them through praise, worship, and the word of God, by uplifting their spirits and letting them know that PUC is supporting them. Through Connect, we want to create a New Jerusalem, a new community that flows in many places.”

Marketing and Communication Services 111

Marketing and Communication Services Consulting Campus Ministry IT 111

EAB

SEPTEMBER 20, 2023

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

Marketing and Communication Services 105

Marketing and Communication Services Financial Aid Bursar Healthcare 105

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. Recruitment Strategy 2: Invest in Marketing and Promotion Effective marketing ensures that your institution is on the radar of potential students.

Recruitment 52

Recruitment Marketing and Communication Services Financial Aid Alumni 52

University Business

JULY 26, 2024

Common App applications have risen over the past decade, and colleges can now reach more prospective students through high-touch digital marketing campaigns. Post-pandemic high school students are especially keen to ask about mental health services, says Nathan Ament, vice president for enrollment and dean of admission at Knox College.

Admissions 102

Admissions Marketing and Communication Services Financial Aid Study Abroad 102