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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

For some schools, this reintegration was a way to leverage shared administrative services and thereby cut costs and make up revenue gaps from declines in undergraduate enrollment. Institutions were able to apply the online learning innovations from PCO units across the university and build lifelong learning relationships with alumni.

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Survey Highlights What Matters Most to Adult Learners

EAB

Should the primary audience be prospective students, current students, or even alumni, but it's important to note that the site should primarily serve prospective students. Even more encouraging is that 26% of the respondents under the age of 26 relied on recruitment emails to learn more about graduate and adult education programs.