Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. Latino first-year retention has increased from 59% to 71% after implementation of the dual credit program.

Marketing and Communication Services 336

Marketing and Communication Services Financial Aid Faculty Recruitment 336

College Forward

JANUARY 17, 2024

Over the past couple of months, we had insightful conversations with AmeriCorps alumni who recently served with College Possible and have since transitioned into roles within higher education. Former college access coach Jerry Jones served with College Possible Omaha during the 2022-2023 academic year.

Alumni 52

Alumni Higher Education Education College Prep 52

Diverse: Issues in Higher Education

AUGUST 17, 2023

The lessening of health protocols for in-person classes and a return to co-curricular programming and vibrant campus life bring a bustling scene to admissions and enrollment offices. From 2021 to 2023, the number increased 120%. “We The number of applications to FAMU from first-time college students increased 87% from 2021 to 2022.

Marketing and Communication Services 246

Marketing and Communication Services Recruitment Dining Services Alumni 246

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

Goucher DEI

SEPTEMBER 25, 2023

These mini grants funded a reading group that explored the relationship between culture and the environment, a Linguistic Justice faculty workshop, and a “Gopher Trailblazers in STEMM Alumni Speaker Series.” Moreover, this support will continue throughout the fall 2023 semester, so keep your eye out for more information.

Grants and Contracts 40

Grants and Contracts Development and Fund Raising Alumni Social Justice 40

EAB

JULY 17, 2023

Students don’t speak “financial aid” “Low-income students disproportionately come from families without college backgrounds, leaving them without the cultural capital needed to navigate the ins and outs of the college admissions process. Support Basic Needs Security, a Sense of Belonging, and Student Engagement 2.

Financial Aid 52

Financial Aid IT Alumni Admissions 52

EAB

APRIL 24, 2023

Use deadline campaigns to drive deposits One of my favorite strategies to improve conversion from admit to enrollment is to offer multiple admissions deadlines for your programs. Continue to send admits stories from successful current students and alumni. Here are a few tactics to convert as many admits to enrollments as possible.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52