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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more.

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The Value of Micro-Credentials for Higher Ed Institutions: Changing Higher Ed Podcast 154 with Host Dr. Drumm McNaughton and Guest Matt Frank

The Change Leader, Inc.

Additionally, with digital credential platforms such as Credly reporting the issuance of industry and workforce credentials being up 83% since the pandemic, now is the time for higher ed presidents and decision-makers to begin thinking about micro-credentials seriously.

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Student Lifecycle Strategies for Enrollment and Retention: Changing Higher Ed Podcast 150 with Host Dr. Drumm McNaughton and Guest Amrit Ahluwalia

The Change Leader, Inc.

Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. Most of the time when alumni think back about their college experience, they remember the relationship that they had with a professor or multiple professors.