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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But student behavior is changing—and marketers are taking note.

Marketing and Communication Services 59
Marketing and Communication Services Recruitment Support Services Career Services 59
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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more.

Budget and Finance Management 52
Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52
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