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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. But not all online programs are created equal.

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Top Retention Strategies for Diverse Modern Learners

HEMJ (Higher Ed Marketing Journal)

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. In the past, admission and retention staff viewed success as the student’s responsibility.