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Don Hossler named to Edu Alliance Group Advisory Council

Edu Alliance Journal

Don Hossler, a Senior Scholar at the Center for Enrollment Research, Policy, and Practice in the Rossier School of Education, at the University of Southern California. Hossler also holds the rank of Distinguished Provost Professor Emeritus in the Department of Educational Leadership and Policy Studies at Indiana University.

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Recruiting International Students: More than the 4Ps

Edu Alliance Journal

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion. Edu Alliance Group, Inc.

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Attracting International Graduate Students

Edu Alliance Journal

In addition, any recent perceived mistreatment of international students quickly spreads across the globe. The visa process put into place by the Trump administration or China’s decision to expel all international students during the pandemic are examples of government policies that can influence the decisions of future graduate students.