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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

Strategies for Increasing Student Enrollment The traditional paradigms of higher education enrollment have shifted, driven by technological advancements and changing student demographics. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Predictions for 2024, Based on Changes in 2023 2023 Change 2024 Implication Newly centralized graduate, adult, and continuing education divisions became more commonplace—and sometimes include undergraduate enrollment consolidated within this structure.