HEMJ (Higher Ed Marketing Journal)

MARCH 27, 2024

The industry is undergoing not just surface-level adjustments that require minor alterations to enrollment strategies, but rather a deeper evolution that reimagines the very fabric of educational delivery and consumption. But not all online programs are created equal.

Marketing and Communication Services 94

Marketing and Communication Services Admissions Higher Education Financial Aid 94

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

EAB

OCTOBER 24, 2023

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? music] 0:00:48.5 BD: Great.

Marketing and Communication Services 64

Marketing and Communication Services Financial Aid Admissions Support Services 64