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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. But not all online programs are created equal.

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Survey Highlights What Matters Most to Adult Learners

EAB

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D.,

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Planning to Meet Your School’s Student and Operational Needs

Higher Ed Connects: Student Success Blogs

Broaden advising, career services & professional development. Simpsonscarborough.com listed some of their priorities when doing marketing strategy for Generation Z: Make it relevant and personal. Their website describes marketing to Generation Z. Enhance the undergraduate experience. Serve our graduate students.