University Business

DECEMBER 4, 2023

Alumni love their school , and they regularly show it by contributing greatly to their alma mater’s fundraising campaigns. “When a school actually works with their alumni, it allows the programs to highlight their success organically. Here are several ways active alumni can boost an institution’s overall success.

Alumni 111

Alumni Marketing and Communication Services Pharmaceutical Continuing Education 111

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

EAB

AUGUST 9, 2023

Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more. The blog posts below are written by the participants to showcase their project and early outcomes.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

The Change Leader, Inc.

JANUARY 8, 2022

Board Recruitment In the past (and in some cases currently), board appointments were often made as a “thank you” for political support or donations. As we noted in earlier blogs, this expertise should include key areas such as finance, human resources, fundraising, marketing, law, technology, strategic planning, and international affairs.

Government 52

Government Marketing and Communication Services Consulting Higher Education 52