HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 82

Community College Marketing and Communication Services Admissions Utilities 82

Diverse: Issues in Higher Education

APRIL 16, 2024

We still have an industry in which the people making the hires are predominantly white males,” she says. We have been able to make structural recommendations about [staff] training that can happen, about complaint procedures and about opportunities to communicate better that the university or athletic department can implement,” Mullen says.

Title IX 286

Title IX Marketing and Communication Services Social Justice DEI 286

Confessions of a Community College Dean

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? How about a blog post on a complex research breakthrough, a compelling profile of a donor or engaging stories about successful alumni?

Marketing and Communication Services 75

Marketing and Communication Services Alumni Engineering Higher Education 75

EAB

JANUARY 30, 2023

By Brad Shafer As advancement leaders, we need to be good market watchers and even better communicators. New Tech Provides New Giving Opportunities Schools are reprioritizing their marketing channels. A smarter use of your time is outreach through digital channels, like paid search, paid social media, email, and text.

Marketing and Communication Services 52

Marketing and Communication Services Fundraising Industry Alumni 52

EAB

DECEMBER 4, 2023

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. From the targeted ads on your social media feeds to the use of digital personal assistants, such as Siri and Alexa, AI has been incorporated into technologies for years. What is Artificial Intelligence (AI)?

Computers and Informational Technology 52

Computers and Informational Technology Marketing and Communication Services Budget and Finance Management Alumni 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 74

Marketing and Communication Services Higher Education Alumni Industry 74

EAB

OCTOBER 30, 2023

Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team. Jenny offers over 20 years of experience in program planning and implementation, with a knack for fostering relationships with alumni, donors, and university teams.

Marketing and Communication Services 59

Marketing and Communication Services Fundraising Alumni Higher Education 59