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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

We also increased our social media efforts to promote the university.” We have our support services that surround the students holistically to help them make the adjustment to college, but also be retained and graduate,” said FAMU’s Hudson. “We We added virtual tours, so people could see the campus without having to travel.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Emphasis on Student Support Growing institutions prioritize comprehensive student support services that help learners succeed academically and professionally. Step 2: Understand the Modern Student The modern student population has grown beyond the traditional 18- to 22-year-olds who attend school full time Monday through Friday.

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Exploring What Makes a School Unique, and How It Can Increase Student Enrollment

HEMJ (Higher Ed Marketing Journal)

These can be informal one-on-one interviews with faculty, focus groups conducted with current students, or even surveys of alumni. First is the mission and story category, with questions like: What do alumni and/or people in the community tend to say about your university? What have alumni gone on to do with their degrees?

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Survey Highlights What Matters Most to Adult Learners

EAB

You can join the conversation on social media using #EABOfficeHours. Other primary sources include social media and email, which we'll talk about soon. Should the primary audience be prospective students, current students, or even alumni, but it's important to note that the site should primarily serve prospective students.

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Didn’t meet your graduate enrollment goals? Here’s what to do next.

EAB

Enrollment targets continue to rise despite strong headwinds from the growth of stealth shopping among prospective students, staff shortages , and skyrocketing digital media costs. For example, you may be focusing only on recruiting current seniors or alumni. And it’s no surprise.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture. Continue to send admits stories from successful current students and alumni.

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The Art of Persuasion and Personas in Enrollment Marketing

HEMJ (Higher Ed Marketing Journal)

Maybe that means sharing student and faculty stories on social media, or ensuring every prospect gets one-on-one attention from admissions. Featuring alumni stories and your rankings and endorsements from reputable educational bodies can help you leverage the influence of others to validate your institution’s quality and desirability.