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To Weather the Storms of Higher Education, Remember Why You’re There

Supporting Student Success

In 2008, I was recruited to run a grant with the purpose of connecting adult learners with data to inform their college choices so they didn’t need to depend on marketing hype from lead generation websites. In creating that website , I recognized my passion for education lies in missed opportunities I saw in my own life.

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Student Lifecycle Strategies for Enrollment and Retention: Changing Higher Ed Podcast 150 with Host Dr. Drumm McNaughton and Guest Amrit Ahluwalia

The Change Leader, Inc.

Engage” provides them with the information they need to make the right buying decision for them. For every single question that you ask these students, ask yourself at every stage, “Is this a piece of information we need? Or is this a piece of information we already have?” Convert” gets them from prospect to customer.