HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

As the needs of students change, universities must alter their recruitment and retention strategies to make sure that their messages resonate with diverse student prospects, and that they provide the right support services to meet these students’ needs. Mental health services. For many institutions, this is easier said than done.

Marketing and Communication Services 90

Marketing and Communication Services Support Services Admissions Financial Aid 90

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Developing an effective yield strategy is just as important at the graduate level, if not more so. Try these 4 strategies.

Marketing and Communication Services 52

Marketing and Communication Services Recruitment Financial Aid Admissions 52

University Business

APRIL 24, 2023

With a smaller pool of available students due to demographic shifts, a growing wake of attention to mental health and a swelling public skepticism of higher education, these leaders from Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.

Marketing and Communication Services 105

Marketing and Communication Services Recruitment Higher Education Fundraising 105

Confessions of a Community College Dean

APRIL 7, 2023

Image: Huddled around a table in the Georgetown University Alumni House, roughly two dozen academics convened last week to address two of the most persistent challenges in higher education: improving student outcomes and lowering the cost of a bachelor’s degree. Those losses led her to rethink the program’s curriculum.

Development and Fund Raising 115

Development and Fund Raising Marketing and Communication Services Higher Education Disability Services 115