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Adult learners: Who they are & what they want from college

EAB

Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog. Whatever a student’s motivations for enrollment might be, it’s important that enrollment marketing teams understand student intent and can tailor marketing messages accordingly.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Application deadlines always build a sense of urgency among prospective students—multiple application deadlines create multiple periods of urgency throughout the enrollment cycle. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too.

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Survey Highlights What Matters Most to Adult Learners

EAB

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. Todd and Beth urge university leaders to make their school website more helpful to adult learners. BD: Great.

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DEIJ Annual Report for 2022-2023

Goucher DEI

Finally, we have redoubled our efforts to recruit faculty from historically underrepresented groups, this year focusing on new strategies that involve employing target-of-opportunity hires, an expanded outreach effort to doctoral students at HBCUs, and potentially an interdisciplinary cluster hiring in Africana studies.