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Don Hossler named to Edu Alliance Group Advisory Council

Edu Alliance Journal

He has lived in Russia and has conducted research in postsecondary education there. Hossler has received career achievement awards from the American College Personnel Association, the Association for Institutional Research, the College Board, and the National Association of Student Personnel Administrators.

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Recruiting International Students: More than the 4Ps

Edu Alliance Journal

January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: Product Place Price Promotion.

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Attracting International Graduate Students

Edu Alliance Journal

There is a dearth of research on the factors that influence international graduate students to select the graduate program in which s/he will enroll. Hossler’s areas of specialization include college choice, student persistence, student financial aid policy, and enrollment management.