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Are private colleges losing potential students due to a bad marketing tactic?

University Business

It used to be a clever marketing tactic for colleges to increase their cost of attendance incrementally. In marketing psychology, companies are willing to raise their price tag to associate their service with higher quality. now markets itself as the best-priced Christian college in the nation with its tuition cut.

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Survey Highlights What Matters Most to Adult Learners

EAB

They also advise leaders to ensure they offer adult students maximum flexibility in course modalities and to highlight scholarship and financial aid opportunities that will make returning to college more affordable. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB.

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Your student loan payments are due: 3 strategies to support community college students’ financial wellness

EAB

It could also affect recruitment as prospective students are more likely to question whether college is worth the cost in the first place. --> 0 % of high school students reported college isn’t “worth the cost” in 2023, up from 8% in 2019. Financial hardship is the #1 reason students stop out.

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Attracting International Graduate Students

Edu Alliance Journal

Prospective doctoral students in STEM fields will assume that they will get a research assistantship that will cover all, or most, costs. Most master’s degree programs do not include assistantships, thus tuition and fees, along with the availability of financial aid will influence their decisions.

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The divestment problem

University Business

More from UB: The 3 factors holding at-risk students back from graduating The ethical dilemma Student calls for divestment have a significant history in higher education, and some have proved successful. said Robert Kelchen, a higher education researcher at the University of Tennessee, according to Campus Reform.