“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it
EAB
JULY 17, 2023
As you work to improve communications for your future entering classes , don’t forget to look at the full recruitment journey to see what messages your prospects are receiving and when. Value-focused messages will help you dispel misconceptions by emphasizing the knowledge and relevant job skills student develop at your institution.
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