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Engaging Marketing Professionals for Degree Program Launch Success 

HEMJ (Higher Ed Marketing Journal)

Without these inputs, your program development team may end up launching in an oversaturated market or failing to gain adequate search volume, ultimately leading them to cancel the program after investing hundreds of thousands of dollars on a project that wasn’t commercially viable to begin with.

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2023 Higher Education Year in Review and 2024 Predictions: Changing Higher Ed Podcast 187 with Host Deborah Maue and Guest Dr. Drumm McNaughton

The Change Leader, Inc.

The trend of companies removing bachelor’s degree requirements in favor of practical experience underscores this sentiment, along with the growing emphasis on certificate programs and alternative education pathways. Curriculum Development Focused on Market Needs Franklin’s approach to course development is also noteworthy.