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Fundraising During Uncertain Times: What Not to Do

EAB

A large private university reported to EAB that their donor counts in FY’20 had been closely tracking their 2019 numbers. However, when the university decided to stop all solicitations four months before the fiscal year end, their donor counts dropped so dramatically that they finished 2020 with 17% fewer donors for the year.

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How Howard University’s Holistic Approach to Strategy is Leading to New Levels of Excellence

EAB

Quick Facts Howard University Historically Black Private University Washington, DC 12,000+ students Opportunity Howard’s Executive Leadership Team wanted to be proactive about approaching their strategic goals holistically. Howard’s strategic plan, Howard Forward, outlines a framework of five priorities.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

At the onset, the college uses multiple enrollment strategies, campaigns, and partnerships with community organizations to facilitate Latino students and families receiving the information and support needed to enroll. Recruitment materials, campus tours, and FAFSA open houses are bilingual as are several members of the student affairs staff.