Our top five lessons on lead generation for graduate and adult programs in 2024
EAB
DECEMBER 14, 2023
And applying gamification to lead generation has produced promising results: For instance, 82% of the students who complete the initial Appily Advance for Healthcare career quiz go on to fill out our lead collection form. Much of that may have to do with the 46% overall decrease in domestic GRE and GMAT test-takers since 2017.
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