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Our top five lessons on lead generation for graduate and adult programs in 2024

EAB

Much of that may have to do with the 46% overall decrease in domestic GRE and GMAT test-takers since 2017. While you may be used to marketing to millennials, some of Gen Z is already out of undergrad and looking for adult and graduate education opportunities. By 2031, about 60% of adult learners will be Gen Z.

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New graduate program at Gustavus Adolphus College

Confessions of a Community College Dean

” Rasmussen recalled how the college’s board, made up mostly of alumni, grappled with the idea of adding graduate students after the 2015 announcement by the athletic training coalition about the policy change requiring a master’s degree for a person to sit for a certifying exam.

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Fox Transitions From 20-Year Transformational Career

Diverse: Issues in Higher Education

There are also some significant alumni donors supportive of various initiatives, including a single donor who has provided $50 million during Fox’s presidency. Non-alumni have been invited to join the board of trustees, broadening the university’s sphere of influence. Relationships with foundations have also been a huge support.