Our top five lessons on lead generation for graduate and adult programs in 2024
EAB
DECEMBER 14, 2023
Much of that may have to do with the 46% overall decrease in domestic GRE and GMAT test-takers since 2017. While you may be used to marketing to millennials, some of Gen Z is already out of undergrad and looking for adult and graduate education opportunities. By 2031, about 60% of adult learners will be Gen Z.
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