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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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With China's reopening, new challenges for recruiting

Confessions of a Community College Dean

For college admission recruiters in the U.S. In a recent informal survey of high school counselors conducted by the international admission team at Amherst College, which I lead, more than 80 percent of the 82 Chinese international high schools represented said they planned on hosting admission visitors in the upcoming spring semester.

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6 trends impacting community college enrollment in 2023

EAB

Applying to more colleges: In 2021, the average number of college applications submitted by new college freshmen rose to 7 from 6 applications the year before. Nationally, from fall 2021 to fall 2022, two-year colleges only lost.4% get your copy 2. read the blog: Pell eligibility for incarcerated students 5.

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Survey Highlights What Matters Most to Adult Learners

EAB

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? music] 0:00:48.5 BD: Great.

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How Community Colleges Are Leading Innovation

HEMJ (Higher Ed Marketing Journal)

Many community colleges are working hard to change the narrative through key adjustments to the student experience. But a growing number of community colleges are recognizing that the traditional student journey needs to be improved, according to a 2020 analysis published by the CCRC. Overall transfer rates declined by 9.7%