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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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6 trends impacting community college enrollment in 2023

EAB

Applying to more colleges: In 2021, the average number of college applications submitted by new college freshmen rose to 7 from 6 applications the year before. Nationally, from fall 2021 to fall 2022, two-year colleges only lost.4% get your copy 2. read the blog: Pell eligibility for incarcerated students 5.

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With China's reopening, new challenges for recruiting

Confessions of a Community College Dean

Above all, admission recruiters will find themselves re-entering a market that has lost a great deal of confidence in the United States as a study destination. More than half of the parents also listed public information sessions and the ability to communicate with current Chinese students on campus or alumni as being important to them.

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Survey Highlights What Matters Most to Adult Learners

EAB

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. Just to provide you with some context, adult learners now make up 42% of total higher education revenue. In our survey, we asked what were the primary reasons for continuing your education? music] 0:00:48.5

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Your student loan payments are due: 3 strategies to support community college students’ financial wellness

EAB

Source: EAB Student Communication Preferences Survey 2023) --> Financial concerns are highly correlated to both stopping out and mental health challenges. Source: Student Loan Planner Mental Health Survey 2021) --> Three strategies to enhance student financial wellness and prepare students for loan repayment 1.

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How Community Colleges Are Leading Innovation

HEMJ (Higher Ed Marketing Journal)

Many community colleges are working hard to change the narrative through key adjustments to the student experience. But a growing number of community colleges are recognizing that the traditional student journey needs to be improved, according to a 2020 analysis published by the CCRC. Overall transfer rates declined by 9.7%