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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium.

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Nearly 90% of staff report major barriers between traditional and emerging academic programs

University Business

Consequently, professional and continuing education (PCE) units are a ripe sector to explore. These responses largely confirm the work of Modern Campus and UPCEA’s annual State of Education 2023 report in March. ” Respondents in this report selected their answers based on this definition.

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New DEI Certificate at Muhlenberg Joins Others Working Toward Equity

Diverse: Issues in Higher Education

Starting in the 2023 – 2024 academic year, students can now enroll in Muhlenberg College’s Graduate Certificate program in Diversity, Equity and Inclusion (DEI). Lemheney, vice president and executive director of Muhlenberg’s Division of Graduate and Continuing Education. “We As the U.S.

DEI 321
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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023. Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more.

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Collaboration in Higher Education: How Can Universities Partner With Employers?       

HEMJ (Higher Ed Marketing Journal)

Benefits for Universities The National Student Clearinghouse Research Center reported that university enrollments in both undergraduate and graduate programs were down for the third straight year in 2023. Employer collaborations in higher education are an excellent option for dealing with these shortages.

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The Goucher Prison Education Partnership

Goucher DEI

The GPEP Team GPEP is run by eight full-time staff members, including a new member of our team, Kenard Johnson ’19, who will begin in December 2023 in a new position: Director of Alumnae/i Engagement. GPEP’s admissions process is unlike that of a traditional college. This addition to our staff is part of GPEP’s five-year plan.

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17 Must-Attend & Virtual Higher Education Marketing Conferences for 2023-2024

HEMJ (Higher Ed Marketing Journal)

The possibilities in higher education marketing are endless, and higher ed marketing conferences like the ones below are an invaluable way to get ahead of the trends and connect with like-minded industry professionals. They offer a virtual version of the conference completely free for those who can’t make the trip to Vegas this spring.