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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

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2023 Seal of Excelencia

Diverse: Issues in Higher Education

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

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Post-Pandemic Resurgence Bolsters HBCUs

Diverse: Issues in Higher Education

From 2021 to 2023, the number increased 120%. “We National press releases going out from FAMU’s communications office also increased with stories covering academics, athletics, and the marching band, which participated in national events. We added virtual tours, so people could see the campus without having to travel. “We

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines. Your value proposition could be your standout corporate partnerships, student outcomes, services to support graduate students , or a unique aspect of your institutional culture.

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Survey Highlights What Matters Most to Adult Learners

EAB

October 24, 2023. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions.