HEMJ (Higher Ed Marketing Journal)
MARCH 27, 2024
As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. Here are four key strategies for increasing student enrollment in 2024: 1.
EAB
DECEMBER 27, 2023
Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. But in 2024, AI will become increasingly embedded in enrollment teams’ day-to-day work.
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HEMJ (Higher Ed Marketing Journal)
APRIL 22, 2024
Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past. Personalization ensures the content they receive is relevant to them, whether it’s about orientation, graduate programs, career services, or campus events.
EAB
DECEMBER 4, 2023
Schools want to show prospective students that they’re investing in the things that matter most to them: mental health and wellness resources, affordability, career services, DEI efforts, etc. We’ve already begun to leverage AI with our audio guides and are working on using AI to deliver personalized virtual experiences in 2024.
Confessions of a Community College Dean
FEBRUARY 27, 2023
Image: One-stop services are not new to higher education. For decades, colleges have consolidated many of their admissions and enrollment services functions under a single umbrella office—including, but not limited to, the bursar, the registrar, the cashier’s office and financial aid. Is this diversity newsletter?:
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