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Applicants have spoken. Will colleges listen? 

University Business

The findings could be an effective blueprint for institutions looking to better attract and engage with students during the recruitment, admissions and enrollment journey. In addition, each of these support areas should have clear instructions on the next steps for the admissions and enrollment process.

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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

As senior director of admissions at Archer Education, I’ve seen firsthand that today’s learners demand more than just a degree; they seek a flexible, engaging, and relevant educational experience that aligns with their personal and professional goals. Ask yourself these questions: What are the current pain points of our admissions process?

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

10 prompts admissions teams can use in ChatGPT Given how quickly the AI terrain is evolving, enrollment teams will need to figure out the role they would like AI to play in their work moving forward—and quickly. In 2024, this should include a focus on educating admissions, marketing, and enrollment staff about responsible AI use.

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Additionally, you should leverage automation tools to trigger emails based on the student’s specific actions or milestones, such as when they request information, apply for admission, or register for classes. Relevance to Individual Needs Students have unique goals and interests at different stages of their academic journey.

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How Wichita State University is Making a Difference

University Business

As we move through each stage of a student’s academic career, we will explore how Wichita State University provides the support, guidance, and resources required for their personal and academic success. With the added step of the mock interviews, WSU had five out of 10 students receive internships in the most recent academic year.

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University of Dayton, Sinclair CC share students

Confessions of a Community College Dean

“UD Sinclair Academy students have access to co-curricular experiences at both institutions, including access to student organizations, employment, career services, campus recreation and intramurals, and much more at UD,” Thompson adds.

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How to use marketing to engage program-switchers

EAB

This may seem intuitive—our latest Graduate and Adult Learner Survey found that 61% of surveyed students who took a graduate admissions test knew what programs they were going to apply to prior to taking it. Graduate test-taker names are most likely to remain within their indicated program of interest, compared to other lead types.