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Today on the Academic Minute: Chun Zhang, assistant professor of marketing at the University of Dayton, explores why people hate some brands and what companies can do about it. Learn more about the Academic Minute here.

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A photo of the book cover for “Lifting the Veil on Enrollment Management” and its author
Business Revenue Strategies
‘Pulling Back the Veil’ on Enrollment Management

Stephen Burd’s new book blames much of higher ed’s current woes on the multi-million dollar industry.

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Doug Lederman Doug Lederman

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