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Digital Marketing Solutions for a Technology-Challenged School

HEMJ (Higher Ed Marketing Journal)

If done correctly, SEO can: Increase traffic from likely-to-convert audiences Build authority through content that drives real results Reduce the aggregate cost per enrollment over time An effective SEO strategy can have a much bigger impact and produce a better return on investment than any other marketing strategy.

Media 78
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How CIOs can take advantage of the AI revolution

University Business

Global Market Insights predicts the AI education market will reach $20 billion by 2027. The demand for AI extends beyond the classroom; leveraging it for enterprise-level solutions will be the next phase. Also, choosing the right vendors will be vital in rolling out any AI solutions for campus networks.

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How the Recruitment of High School Quarterbacks in College Football Foreshadows the Future of Tech Career Prospects

Diverse: Issues in Higher Education

Similar to the different levels of development seen in college football quarterbacks, technology career paths are evolving to require individuals who can go beyond executing tasks to identifying problems and developing innovative solutions.

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Workgroup Offers 13 Recommendations to Advance CSU Student Success

Diverse: Issues in Higher Education

Student success experts have prescribed potential solutions to declining Black student enrollment and retention numbers in California’s public universities in a recent report published by The California State University (CSU) Office of the Chancellor.

Faculty 297
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Rising to the Challenge on Student Basic Needs Work

Diverse: Issues in Higher Education

Dr. Sara Goldrick-Rab In other words, we have a growing number of institutions that have gotten real about solutions to secure basic needs, overcoming the stigma and fear associated with being a place that educates students living in poverty. Does the marketing strategy include syllabus statements? That’s where the rubric comes in.

Food 328
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EAB Launches All-In-One Website for Students’ College Search

EAB

“Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

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Community College Enrollment: Reducing Inefficiencies in Onboarding

HEMJ (Higher Ed Marketing Journal)

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.