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Enrollment Strategies and the Evolving Expectations of Students in 2024

HEMJ (Higher Ed Marketing Journal)

But for institutions that are truly student-focused — and capable of communicating that through their marketing efforts — significant enrollment gains are possible. They expect educational offerings to be accessible, engaging, and relevant to their specific career aspirations. But not all online programs are created equal.

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OSU Cascades integrates equitable career readiness

Confessions of a Community College Dean

Image: Oregon State University, Cascades, is placing career-readiness competencies in the classroom and at the forefront of campus activities with its new initiative, Cascades Edge. ’” says Blair Garland, chief marketing officer and engagement officer at OSU Cascades. … How do we engage more students?’”

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Understanding the purpose and role of the CAA UAE in higher education

Creatrix Campus

It evaluates a range of factors, including the institution's governance and administration, academic programs, faculty, and student services, to determine whether the institution should receive accreditation. This can lead to resistance and frustration among stakeholders, particularly if the expectations are not properly managed.

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Career-readiness initiatives are missing the mark (opinion)

Confessions of a Community College Dean

With efforts like these gathering steam across the postsecondary landscape, it looks like higher education is in the midst of a mission shift that positions career readiness as a strategic, campuswide priority. For instance, the communication scholars Ann L. Darling and Deanna P.