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Applicants have spoken. Will colleges listen? 

University Business

The findings could be an effective blueprint for institutions looking to better attract and engage with students during the recruitment, admissions and enrollment journey. In addition, each of these support areas should have clear instructions on the next steps for the admissions and enrollment process.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

For some schools, this reintegration was a way to leverage shared administrative services and thereby cut costs and make up revenue gaps from declines in undergraduate enrollment. Institutions were able to apply the online learning innovations from PCO units across the university and build lifelong learning relationships with alumni.

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Use this information to segment your email list into different groups, such as prospective students, current students, and alumni, and further refine these groups based on their specific interests and needs. Relevance to Individual Needs Students have unique goals and interests at different stages of their academic journey.

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How to use marketing to engage program-switchers

EAB

This may seem intuitive—our latest Graduate and Adult Learner Survey found that 61% of surveyed students who took a graduate admissions test knew what programs they were going to apply to prior to taking it. Graduate test-taker names are most likely to remain within their indicated program of interest, compared to other lead types.

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Edify Accelerators: Custom Dashboards for Your Campus

EAB

The Advancement Accelerator houses advancement-related data, enabling leaders to identify opportunities to reach more prospects, retain current donors, and expand their advancement efforts to inform their strategy.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Cooper Medical School of Rowan University Fostering sense of belonging among Black undergraduate students Melissa McGuire, Ph.D., Scholastica Student Success Improving success for pre-health students Joe Fritsch, Ph.D.,

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Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours

EAB

They want to hear stories from current students and alumni. Schools want to show prospective students that they’re investing in the things that matter most to them: mental health and wellness resources, affordability, career services, DEI efforts, etc. This has created a shift in tour priorities for our partners.