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Applicants have spoken. Will colleges listen? 

University Business

The findings could be an effective blueprint for institutions looking to better attract and engage with students during the recruitment, admissions and enrollment journey. In addition, each of these support areas should have clear instructions on the next steps for the admissions and enrollment process.

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Let’s take a closer look at how to create emails that tell an impactful story in higher education. Sending the same generic email to every student ignores their diverse needs, interests, and stages in the educational journey.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Institutions were able to apply the online learning innovations from PCO units across the university and build lifelong learning relationships with alumni. Growing student skepticism towards higher education positioned lower-cost, on-demand, skills-based learning favorably. by growing lifelong learning offerings.

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How to use marketing to engage program-switchers

EAB

This may seem intuitive—our latest Graduate and Adult Learner Survey found that 61% of surveyed students who took a graduate admissions test knew what programs they were going to apply to prior to taking it. Graduate test-taker names are most likely to remain within their indicated program of interest, compared to other lead types.

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

The culminating experience for the EAB Rising Higher Education Leaders Fellowship was the capstone project that substantively contributed to the fellows’ professional advancement and helped solve a pressing challenge facing their home institutions. The topics covered included student success, budget models, change management, and more.

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Edify Accelerators: Custom Dashboards for Your Campus

EAB

Edify is EAB’s education data and analytics solution built for higher education. In addition to the technology, Edify partners can expand their team’s capacity using professional service hours which leverage EAB’s skills and expertise, like data science and data engineering.

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Tailoring Student Services to Create Career-Ready Graduates: Changing Higher Education Podcast 153 with Host Dr. Drumm McNaughton and Guest Kevin Grubb

The Change Leader, Inc.

Anyone can see these successes for themselves since the private Roman Catholic research institution shares what their alumni are actually saying and experiencing online. Everything that goes on or informs the University Learning Goals page is shared with the admissions team to help with recruitment.