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Applicants have spoken. Will colleges listen? 

University Business

The findings could be an effective blueprint for institutions looking to better attract and engage with students during the recruitment, admissions and enrollment journey. In addition, each of these support areas should have clear instructions on the next steps for the admissions and enrollment process.

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Higher Ed Email Campaigns: How to Create Emails Students Want to Read

HEMJ (Higher Ed Marketing Journal)

Use this information to segment your email list into different groups, such as prospective students, current students, and alumni, and further refine these groups based on their specific interests and needs. Almost 30 years later, email remains a foundational aspect of our everyday lives.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

For some schools, this reintegration was a way to leverage shared administrative services and thereby cut costs and make up revenue gaps from declines in undergraduate enrollment. Institutions were able to apply the online learning innovations from PCO units across the university and build lifelong learning relationships with alumni.

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How to use marketing to engage program-switchers

EAB

This may seem intuitive—our latest Graduate and Adult Learner Survey found that 61% of surveyed students who took a graduate admissions test knew what programs they were going to apply to prior to taking it. Graduate test-taker names are most likely to remain within their indicated program of interest, compared to other lead types.

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Edify Accelerators: Custom Dashboards for Your Campus

EAB

Automated data refreshes : Schedule data to be refreshed to your Accelerator so that it is always up-to-date. This page describes the available Accelerators and the list will continue to grow. Click on each accordion below to learn more about an Accelerator and how it can support your institution’s data needs.

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Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours

EAB

They want to hear stories from current students and alumni. Schools want to show prospective students that they’re investing in the things that matter most to them: mental health and wellness resources, affordability, career services, DEI efforts, etc. This has created a shift in tour priorities for our partners.

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How Post University’s Career Readiness Model Can Help Not-For-Profit Universities and Graduates: Changing Higher Ed Podcast 172 with Host Dr. Drumm McNaughton and Guest Camille Dumont

The Change Leader, Inc.

Although a for-profit institution, Post University employs a unique and effective two-fold approach to its career readiness model to ensure graduates are career-ready with lifelong learning skills that “not-for-profit” universities can emulate on their campuses. CCPD has programs where employers or alumni talk to students on campus.