HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

Community college admissions offices also can learn several valuable lessons from their peers that are experiencing strong growth — including two-year, four-year, and alternative credentialing institutions — regarding marketing strategies, student engagement tactics, and operational efficiency.

Community College 82

Community College Marketing and Communication Services Admissions Utilities 82

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Marketing and Communication Services 59

Marketing and Communication Services Support Services Recruitment Career Services 59

EAB

AUGUST 9, 2023

Our second cohort concluded in December 2021, our third cohort wrapped up in spring 2022, our fourth occurred in fall 2022, and our fifth occurred in spring 2023.

Budget and Finance Management 52

Budget and Finance Management Marketing and Communication Services Enrollment Management Higher Education 52

Diverse: Issues in Higher Education

OCTOBER 9, 2023

ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. These include a food pantry and the basic needs food services and meal programs. Hawkins Jr.

Marketing and Communication Services 331

Marketing and Communication Services Financial Aid Faculty Recruitment 331

EAB

MAY 17, 2023

My colleague Madeleine Rhyneer recently fielded a survey with enrollment and admissions leaders, and Differentiating the Student Value Proposition was among the top three priorities cited. We also provide more hands-on support through our newly launched Financial Performance Collaborative. And why is AI so Far Down the List?

Budget and Finance Management 105

Budget and Finance Management Marketing and Communication Services DEI Research 105

The Change Leader, Inc.

MAY 16, 2023

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. Villanova typically encourages employers to pay interns.

Student Services 52

Student Services Higher Education Professional Development Education 52

HEMJ (Higher Ed Marketing Journal)

FEBRUARY 28, 2024

That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? Persuasion in Enrollment Marketing Persuasion is more than just the title of an excellent Jane Austen novel. We all know the impact of persuasion in changing minds and convincing people to take an action.

Marketing and Communication Services 74

Marketing and Communication Services Higher Education Alumni Industry 74