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Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment

HEMJ (Higher Ed Marketing Journal)

5 Tips for Keeping Students Engaged Throughout the Admissions Process In higher education, the enrollment funnel can feel like a battleground for institutions vying to convert interest into commitment. Content marketing, informational webinars, and targeted emails play a significant role in this stage.

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How to use marketing to engage program-switchers

EAB

This makes enrollment marketers’ jobs challenging. Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective?

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Top 10 Student Recruitment strategies every institution should adopt

Creatrix Campus

This blog serves as your guide to 10 essential Higher Education Recruitment strategies. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It creates awareness and generates interest.

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How enrollment leaders should navigate the new FAFSA processing delay

EAB

Blogs How enrollment leaders should navigate the new FAFSA processing delay Like all of us, you've probably been closely tracking the progress of the new FAFSA form this year: in particular, how the Department of Education is planning to roll it out to students, families, and institutions. (If

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Avoid this email strategy to improve your deliverability: Insight from our enrollment analytics team

EAB

As someone who has worked in the marketing industry for years, I know how discouraging those wasted efforts can be to the teams who build those emails. And in enrollment marketing, every invested dollar matters. Meet students where they are with modern, responsive marketing. Watch the webinar. Therefore, we test.

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5 Tips for Recruiting and Enrolling Latine/x Students in Your Community College

EAB

5 Tips to Recruit and Enroll Latine/x Students in Your Community College. are the most likely to choose community college as their first step when pursuing a higher education. This doesn't just mean hiring multilingual advisors or admissions recruiters. Tip #4: Be intentional in your recruitment marketing.

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4 AI priorities for enrollment leaders

EAB

Blogs 4 AI priorities for enrollment leaders ChatGPT and the other “new AIs” caught even the most expert of industry watchers by surprise, and fully understanding their potential impact will take some time. That said, forward-thinking practitioners in every field are wasting no time putting this new toolkit to work, often to startling effect.