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Social Media Manager Advocacy Toolkit

Dr. Josie Ahlquist

If there’s one thing you should know about me: I’m a social media manager advocate. Digital Strategy Social Media Managers Student AffairsIf there’s one thing I know for sure: Y’all need more than advice to go for a walk or get a massage.

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Scholars Discuss Advantages and Pitfalls of Social Media in Academia

Diverse: Issues in Higher Education

Using social media as a way to amplify one’s own reach in academe, was one of many topics discussed during a University of Michigan panel on how diversity scholars have navigated this tool.

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New Jersey Senate Sends K-12 Media Literacy Bill to Governor's Desk

Diverse: Issues in Higher Education

Phil Murphy will be receiving a media literacy bill from the New Jersey Senate to sign, a bill that would make New Jersey the first state to mandate information literacy education for all K-12 students. New Jersey Gov.

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Social Media Demographics—2022

Campus Sonar

As of May 2021, Facebook accounted for almost 72% of all social media visits , maintaining its position as the most used social media site in the U.S. The 2022 Edelman Trust Barometer found that trust in social media is falling, especially when compared to other industry sectors.

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Small Campuses: Maximize Your Social Media Strategy

Campus Sonar

Depending on the size of your campus, social media may be the responsibility of one person, or less than one, so it’s important to get the most out of everything you do. When a campus invests in social media , the results in our data and they’re obvious for small campuses.

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Social media in higher education: it’s OK to fail

Eric Stoller

audio Consulting Higher Education Social Media This and that Thoughts-Reflections digital engagement Digital Is People experimentation Higher-Education Lawrie Phipps Libraries on social media podcast Shared humanity social-media University of Cambridge University of Liverpool

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Media References in Everyday Conversation

Confessions of a Community College Dean

Media references can be a great way to break the ice in a conversation. Section: Academic Minute File: 01-17-23 Syracuse - Media References in Everyday Conversation.mp3 Event's date: Monday, January 16, 2023 - 1:30pm Insider only In today’s Academic Minute, Syracuse University’s Sylvia Sierra explores why. Sierra is an assistant professor of communication and rhetorical studies at Syracuse. A transcript of this podcast can be found here.

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First Latina Miss Coppin State faces social media backlash

Confessions of a Community College Dean

Perez recently received a surge of vitriol and harassment on social media after she posted a lighthearted TikTok video of her and Mister Coppin bumping into their counterparts at Morgan State University, another HBCU in Baltimore.

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Jacob Seamans: Launching a Multicultural Recognition Calendar for Social Media

Ridgewater College

Many of these days will be celebrated on our social media channels, with a special focus on sharing information from trusted sources to help members of the community to better understand one another. The post Jacob Seamans: Launching a Multicultural Recognition Calendar for Social Media appeared first on Ridgewater College

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3 Res Life Quick Tips for Engaging Residents through Social Media

Roompact

Social media can be an excellent platform for student engagement. We wanted to provide three tips for those of you looking to engage with residents on social… Continue Reading → Quick Tips Res Ed 3 tips ResEdTech social media social media strategy

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Spring social media round-up: Hot trends to keep tabs on in 2023

Terminalfour

From audio growth to AR and VR advancements, our team has compiled the top 10 social media developments you need to know about this quarter.

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Wayne State Suspends English Professor for Social Media Post

Confessions of a Community College Dean

Wayne State University has suspended an English professor for a social media post that allegedly called for violence, The Detroit Free Press reported. The university announced the suspension but did not identify the professor.

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Social Media Roundup - January 2022

Terminalfour

With 2021 going down in history as the year where the higher education sector super-charged all things digital, the developments in social media were also something to behold.

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The Summer 2022 Terminalfour social media roundup

Terminalfour

Is this year a new dawn for social media? This week, we round up the latest developments covering new platforms, new ways of sharing content, and the shift to more authentic content

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A university president in Ukraine turns to social media

Confessions of a Community College Dean

Image: When the president of the Kyiv School of Economics began to post photos of his daily life to social media in November, it was a gut reaction. Still, he admitted that there are certain less savory things he leaves out of his media appearances.

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The Protest Potential of Social Media Images

Confessions of a Community College Dean

Section: Academic Minute File: 02-14-23 Oregon - The Protest Potential of Social Media Images.mp3 Event's date: Monday, February 13, 2023 - 5:45pm Insider only Images are everywhere today.

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Redefining Media Relations Success in 2023

Confessions of a Community College Dean

Blog: Call to Action: Marketing and Communications in Higher Education Defining success in media relations has long been a challenge for public relations professionals. Perhaps this is why CEOs and boards often resort to goals and directives focused on media outlets. It can take some convincing to change minds about what constitutes a win in media relations, but the industry has changed significantly in a short amount of time. Small Media Outlets Can Have Big Reach.

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Are Colleges Ready to BeReal? 

Dr. Josie Ahlquist

If there is anything constant in social media — it is the rise and fall of platforms. Campus Leaders Digital Strategy Social Media ManagersYou may have tried one of these in the last decade. Peach, Clubhouse, Meerkat, Vine, Ello. I could go on. I try to be pretty particular when I bring an app to the attention of my clients and digital community. I’m not saying I’m a futurist, more like a digital explorer, but I was shining the light early on about. Source.

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Media References in Everyday Conversation: Academic Minute

Confessions of a Community College Dean

Today on the Academic Minute : Sylvia Sierra, assistant professor of communication and rhetorical studies at Syracuse University, examines why media references can be a great way to break the ice in a conversation. Learn more about the Academic Minute here. And if you missed Monday’s episode about new therapies that can help restore the body’s natural tumor-suppressing powers, please listen here. Is this diversity newsletter?: Hide by line?: Disable left side advertisement?:

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How social media listening can help drive engagement and conversation

Terminalfour

Information travels fast on social media. With nearly half the world’s population on social media, that’s a lot of conversations. There’s an easy way to get in on the conversation, by adding social media listening to your marketing strategy

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Segmented, Stretched, and Misunderstood: Student Affairs Marketing and Communications

Dr. Josie Ahlquist

Digital Strategy Research Social Media Managers Student AffairsThat’s the tweet. The TLDR. The spoiler alert. What is the current state of student affairs marketing and communications? It is segmented, stretched, and misunderstood. For over 10 years, I have been supporting and strategizing marketing and communications across campus, especially in student affairs. During the spring of 2022, I began formally researching how the student affairs divisions within. Source.

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The best and worst times for universities to post on social media

Terminalfour

After the disruption of the past three years, 2022 saw a shift in social media use. As we launch into 2023, what are the best times for higher education institutions and marketers to engage with current and prospective students on social media

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The Spring 2022 Terminalfour Social Media Roundup

Terminalfour

Twitter introduces an edit button, Instagram trials full screen interfaces, Whatsapp launches giant group chats, and YouTube sets out it’s plans for podcasts. Here’s a short-and-sweet round-up of the changes coming through this spring to the platforms you use the most

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The Terminalfour Social Media Roundup Part 4

Terminalfour

The last few months have seen numerous developments across social media platforms in response to the pandemic

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Terminalfour social media news round-up

Terminalfour

This month we’re reviewing social media trends, offering quick-to-read social media news guaranteed to keep you up to speed and ahead of the competition

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The latest social media features that will help HigherEd social media teams

Terminalfour

This week we bring you our social media round-up, showing you the latest developments you need to factor into your communications and marketing activities

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NJCU to lay off 30 teachers, cut academic programs - Thirteen (media with impact)

Ray Schroeder

New Jersey City University is slashing its budget and teaching staff. In response to a budget deficit of $12 million. The layoff of 30 teachers has been announced along with the ending of 48 undergrad programs, 28 graduate programs and more.

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Defend your college’s academic freedom: Here’s a toolkit to help you do it

University Business

Speaking to the media Leveraging the influence of college and university leaders, higher education institutions can proactively reach out to local media outlets to reflect on the importance of academic freedom and why government interference and legislation can erode the nation’s democracy.

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The TerminalFour social media news round-up - part 3

Terminalfour

This week we are bringing you another round-up, giving you the latest insights and developments you need to factor into your social media activities

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2023 Dr. Martin Luther King, Jr. Holiday Observance

UMSL Diversity

Events MediaThe Office of Diversity, Equity and Inclusion is proud to host the annual observance of the Dr. Martin Luther King, Jr. Holiday at the University of Missouri-St. Louis (UMSL). Since the university’s inaugural Dr. Martin Luther King, Jr.

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Terminalfour social media news round-up - part 2

Terminalfour

Welcome to the second installment of our social media round-up, offering quick-to-read updates to keep you up to speed and ahead of the competition

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International security and student safety: Why schools are banning TikTok

University Business

But there’s more to be worried about than simply social media trends. ” All social media applications do this to some extent, he adds, but not to the degree TikTok does. “That is the concern unique to TikTok compared to other social media websites,” he says.

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The Protest Potential of Social Media Images: Academic Minute

Confessions of a Community College Dean

Today on the Academic Minute , a Student Spotlight: Parichehr Kazemi, a doctoral candidate in political science at the University of Oregon, explores how images can be used for protest. Learn more about the Academic Minute here. Is this diversity newsletter?: Hide by line?: Disable left side advertisement?: Is this Career Advice newsletter?: Trending: Live Updates: liveupdates0

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What does the latest industry research tell us about social media in 2021?

Terminalfour

How will the latest social media and digital marketing trends impact higher education and shape your strategies in 2021 and beyond

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Emerging Trend: Social media teams focusing on key social platforms, not fads

Terminalfour

Our latest research shows HigherEd social media teams focusing more on Instagram and Facebook, and avoiding new up and coming social networks

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BBC rejects charge of elitist Oxbridge bias in University Challenge

The Guardian Higher Education

University Challenge Oxbridge and elitism Game shows Television Culture Television & radio BBC University of Cambridge Education Higher education Media Students University of Oxford UK news

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Featured blog: University of Michigan Social media team

Terminalfour

Behind the scenes at a busy 24/7 University social media team who have time for an amazing team blog too

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April favorites: Higher Education Social media Pin Ups

Terminalfour

Our picks for the social media winners in higher education in April

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At the University of Montana, esports is about more than competition

University Business

There are currently around 300 members enrolled in the program, and nearly 100 of them play competitively by choice, according to Michael Cassens, assistant professor of gaming and interactive media and director of UM Esports. “We

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University of Houston uses social media during Storm Harvey

Terminalfour

When social media is used for more than trying to recruit and engage in higher education; when it's used to save lives

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The optimum time for universities to publish content on social media platforms

Terminalfour

What are the best times to publish content to social media networks and is there any consistency across platforms

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Twitter Takeover: Is it time for higher ed to broaden social media horizons?

Terminalfour

Billionaire Elon Musk’s $44-billion takeover of Twitter is nearly a done deal. But what are the motivations to own Twitter, and what does it mean for higher education? We take a look at the context around this breaking news and how higher education institutions may react

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The De Montfort digital detox & what we can learn by switching off social media

Terminalfour

Could you imagine a university turning off social media entirely to promote emotional well-being at a busy point in the year

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