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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

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How to use marketing to engage program-switchers

EAB

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

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Are you prepared to recruit ‘Gen P’?

EAB

Blogs Are you prepared to recruit ‘Gen P’? Fortunately, we now have some hard data to turn to, thanks to the latest edition of EAB’s Student Communication Preferences Survey. Here are three key insights for enrollment leaders about recruiting this new generation of students. But are these anecdotal observations or a real trend?

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How to engage more community college prospects amid the “great opt-out”

EAB

How to engage more community college prospects amid the “great opt out”. As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. The case for better prospect management. Trends in from-home sources. %

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Survey Highlights What Matters Most to Adult Learners

EAB

My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. I've been with the firm for about a year now and prior to joining EAB, I was a practitioner on campus with over two decades of experience in enrollment management, marketing, and student success positions. music] 0:00:48.5

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Rising higher ed leaders tackle campus challenges in EAB’s fellowship

EAB

Improve student persistence toward college and toward graduation by: Incentivizing faculty to engage in student advising and mentoring Encouraging students to develop a college-going mindset Offering completion and retention grants Making sure the right students and mentors are getting into peer mentoring programs Encourage lifelong learning through: (..)

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Tailoring Student Services to Create Career-Ready Graduates: Changing Higher Education Podcast 153 with Host Dr. Drumm McNaughton and Guest Kevin Grubb

The Change Leader, Inc.

16 May · Episode 155 Tailoring Student Services to Create Career-Ready Graduates 36 Min · By Dr. Drumm McNaughton Hear how Villanova University is creating career-ready graduates with approximately 94% of students being accepted into internships. About half of these students intern twice or more.